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Digital Marketing Weekly: Issue 175
What Are the Best Times to Post on Social Media?
Social media is one of the best ways to communicate, connect, and engage with your audience because it has almost 4 billion users across all platforms. Because of the mass amount of users, there is an immense opportunity for businesses to expand their audience and connect with users like never before. Below, based on research from Sprout Social, we have highlighted the best time to post on social media. This research can give insight into which times are optimal for posting content to receive the most engagement from your audience.
Hubspot's Social Media Management Tool [And Why You Should Use It]
HubSpot is a CRM platform that consists of tools and integrations you need for marketing, sales, content management, and customer service. Each product in the platform is powerful alone, but the real magic happens when you use them together. A social media management tool is software designed to help businesses in creating, publishing, monitoring, and managing social media platforms. One of the most popular tools is HubSpot's Social Media Management Tool. This tool has ranked as one of the best social media management tools of 2022 because of the numerous easy-to-use, helpful features their tool has.
How 10 Brands Use Pinterest Idea Pins for Marketing
Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest's Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. Idea Pins are also displayed in the Create section of a brand's Pinterest profile.
3 Tips for Creating Powerful Ads, According to Meta's Director of Ads
Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI. But getting started on Facebook advertising can be intimidating.