This week we will take a dive into why social media is important and how it can be effectively utilized to grow your business tremendously!
Digital Marketing Weekly: Issue 173
Why is Social Media an Important Part of Inbound Marketing?
Social media has gained immense popularity over the years. According to Oberlo, there has been a7.8 percent increasebetween 2021 and 2022 in the number of users on social media. Currently, there are an estimated 4.59 billion users worldwide, and the number of users is anticipated to continue increasing over the next five years. So, why does this matter? It matters because now it is more important than ever for businesses to begin utilizing social media to their advantage by including it in their inbound marketing strategy.
What Social Media Platforms Should You Be Using? [And Why?]
According to the SEJ, in 2021, 84% of the United States population used at least one social media platform. Moreover, 57.6% of the world's population are social media users. So what does this mean for businesses?
Creating content that works requires you to make informed decisions as opposed to relying on guesswork or throwing spaghetti at the wall to see what sticks.
9 SMART Social Media Marketing Goals For You to Set in 2022
Social media matters for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time.
