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Digital Marketing Weekly: Issue 171
What Are Social Media Management Tools? [And How Can They Help]
Social media marketing is more essential today than it ever has been. The vast amount of users and platforms allow for an immense opportunity for businesses to connect with their audience in many different ways. However, social media is difficult to master and can be challenging for many businesses. Therefore, we recommend using the social media management tools below to assist in your social media marketing strategy.
What is a Social Media Target Audience? [And How to Figure Yours Out]
Because of the vast majority of users across all social media platforms, it is imperative to define your target audience and ensure your content resonates with them. According to Hubspot, a social media target audience is a group of people that you've identified that you want to appeal to. This can be based on demographics such as age, job title, income level, education, location, or behavior. Your social media target audience consists of the people who are most likely to be interested in your product.
If you're reading this, you've likely found a topic you could talk about for hours — and now you're ready to launch a podcast.
The good news: Spotify is becoming a go-to destination for podcasts. In 2021, Spotify listeners spent 78% more time listening to podcasts than the year before.
Even better news: it's relatively easy to start a podcast on Spotify — no fancy equipment or advanced skills required.
Here, we'll cover everything you need to know about podcasting on Spotify, and how to upload your next episode to the platform.
Inflation-Based Price Changes? Here's How & How Not to Address it in Your Messaging
Inflation has been a big topic of conversation in recent months, with the cost of just about everything going up. From gas to groceries to household goods.
As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key things to avoid.
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