Digital Marketing Weekly: Issue 170

What is a Social Media Target Audience? [And How to Figure Yours Out]

Because of the vast majority of users across all social media platforms, it is imperative to define your target audience and ensure your content resonates with them. According to Hubspot, a social media target audience is a group of people that you've identified that you want to appeal to. This can be based on demographics such as age, job title, income level, education, location, or behavior. Your social media target audience consists of the people who are most likely to be interested in your product.

Does Influencer Marketing Work? [& How Can Businesses Benefit]

As social media is becoming more popular than ever, the impact influencer marketing can have is tremendous. It is one of the most effective ways to build your brand online and increase the awareness of your target audience. According to Forbes, influencer marketing is growing faster than digital ads. This is because it can expand your reach exponentially by using industry leaders to promote a business’s products and services through endorsements and product mentions. Now that you know what influencer marketing is, let us dive into some of the benefits!

5 Myths Marketers Got Wrong About Gen Z, According to Data & Our Gen Z Intern

To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel.

Even though I'm no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us. It often feels too forced and fake.

That’s why I'm here to help! Let me debunk a few myths and predictions marketers might have made about our wild generation so that you can find the right ways to grab our attention and keep us engaged. Let's dive right into some of those incorrect thoughts, debunk them with data from our State of Consumer Trends Survey, and discuss tips for what you can do instead.

Being a Digital Creator: Everything You Need to Know [+ Tips to Get Started]

More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we're going to explore what a digital creator is, the difference between being a creator versus an influencer, and how to get started in content creation.