Digital Marketing Weekly: Issue 169

Does Influencer Marketing Work? [& How Can Businesses Benefit]

As social media is becoming more popular than ever, the impact influencer marketing can have is tremendous. It is one of the most effective ways to build your brand online and increase the awareness of your target audience. According to Forbes, influencer marketing is growing faster than digital ads. This is because it can expand your reach exponentially by using industry leaders to promote a business’s products and services through endorsements and product mentions. Now that you know what influencer marketing is, let us dive into some of the benefits!

What Are Social Media Stories? [And How to Use Them]

“Please, just one more time! The last one was blurry!” your friend shouts as you eagerly wait to devour the sushi you ordered 45 minutes ago. Let's face it - we have all been through something similar to this. A brief period in your life where you had to redo a picture multiple times or reenact something for someone to take a video. Either way, this was probably to be posted on someone's social media story. But what exactly are social media stories?

16 Educational Podcasts for Minority Entrepreneurs

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Podcasts are an excellent way for entrepreneurs to gain inspiration and actionable career advice.

However, entrepreneurs in minority communities searching for podcasts for and about people with similar experiences and identities to themselves may have a hard time doing so.

In this post, we’ve compiled a list of educational podcasts for entrepreneurs in minority groups that are worth listening to gain inspiration and insight from people with shared experiences.

What Marketing Myopia Is & Why Every Brand Should Avoid It [+Examples]

Most businesses want to grow and be successful, but what they often don't realize is that success doesn't happen overnight. It takes hard work, dedication, and a clear vision of what you want your business to become.

One of the biggest dangers that can prevent a business from achieving its goals is marketing myopia.

In this article, we will discuss what marketing myopia is, what causes it, how to avoid it, and some examples of businesses that have suffered from it.