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Digital Marketing Weekly: Issue 168
What are Social Media Stories? [And How to Use Them]
“Please, just one more time! The last one was blurry!” your friend shouts as you eagerly wait to devour the sushi you ordered 45 minutes ago. Let's face it - we have all been through something similar to this. A brief period in your life where you had to redo a picture multiple times or reenact something for someone to take a video. Either way, this was probably to be posted on someone's social media story. But what exactly are social media stories?
Creating a Social Media Marketing Strategy [Boost Your Business Online]
So, we’ve talked a lot about social media platforms at this point and about how social media marketing is important for your small business. But another thing that’s key for you to be successful at social media marketing is creating a social media strategy.
While it may sound daunting, don’t worry - crafting a social media strategy that’s right for your business isn’t as scary as it sounds. In fact, it’s pretty easy. All you have to do is follow certain guidelines and you should be seeing results in no time.
Of course, it’s important to be realistic. Unless you come up with a viral piece of content, your social media platforms aren’t going to see a massive surge of followers overnight. These things take time. But, as long as you try out these methods, you’ll end up gaining traction slowly but surely.
Almost 5 billion videos are watched on Youtube every single day, and with that much traffic, it’s no wonder why marketers are extending their strategies to include YouTube ads.
Brands have the opportunity to link commercials back to the products they're selling and potentially increase their conversion rate. In this post, we’ll help you achieve those goals by teaching you how to share YouTube overlay ads and give you tips on how to run them successfully.