Digital Marketing Weekly: Issue 166

Keeping Up with Social Media Trends [Here's What You Should Be Doing]

As a business owner, you know that visibility is key to success. You want potential customers to be able to find you easily and to get an idea of what your business is all about. Social media is a great way to increase your visibility and to connect with potential customers. With platforms like Facebook, Twitter, and Instagram, you can reach a wider audience than ever before. But there’s one thing that’s important in order to be successful - and that’s keeping up with social media trends!

Tips for Nurturing Your Social Media Audience [Boost That Engagement!]

In our most recent blog series centered around our Social Media Posting Checklist (pssst…it’s FREE to download here), we’ve been discussing different ways of engaging your audience on social media platforms. But once you have your social media audience engaged, how do you nurture them to a conversion, such as a sale?

That’s a great question - and guess what - we’re going to talk about it in this groundbreaking blog post.

(You know we love to be dramatic).

Before we dive into our list of tips, let’s define what lead nurturing is, shall we?

The Top Shopping Trends of 2022 & Beyond [State of Consumer Trends Data]

Shopping habits have drastically changed over the past few years.

For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers.

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos.

Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. Plus, we'll uncover the shopping differences between generations. Let's dive in. 

How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]

With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is.

Not only do you need to know where they spend their time, but also how they like to shop –- and that largely depends on their age group.

To help you determine where to meet audiences where they are, we surveyed thousands of US consumers of all generations across to learn about their shopping habits, media consumption, and the latest trends they're following.

While you'll find even more data in our State of Consumer Trends Report, we wanted to give our readers a deep dive into each generations and the unique themes that make them different. 

So let's take a look at where and how each generation likes to shop -- and what really impacts their purchasing decisions.