Digital Marketing Weekly: Issue 165

Tips for Nurturing Your Social Media Audience [Boost That Engagement]

In our most recent blog series centered around our Social Media Posting Checklist (pssst…it’s FREE to download here), we’ve been discussing different ways of engaging your audience on social media platforms. But once you have your social media audience engaged, how do you nurture them to a conversion, such as a sale?

That’s a great question - and guess what - we’re going to talk about it in this groundbreaking blog post.

(You know we love to be dramatic).

Before we dive into our list of tips, let’s define what lead nurturing is, shall we?

Using Hashtags in Your Social Media Posts [A Quick Guide]

If you’ve been on social media before, then chances are you’ve seen hashtags being used in posts. And, if you haven’t, it’s probably been a really long time since you’ve logged into a social platform. (MySpace, maybe? Okay, I’m aging myself here). But in all seriousness, if you’re not using hashtags in your social posts for your marketing efforts, then you may want to take a few minutes to read this blog post.

Trust us, it’s going to blow your mind. It’s going to turn your worldview on its head. It’s going to cause existential crises. 

We’re done with the jokes now, we promise. 

How Three Companies Grew Revenue With Social Media Shopping Tools [New Data + Case Studies]

Shopping on social media has become increasingly popular over the past few years.

In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by "searching on the internet" (58%).

And as someone who now purchases the majority of her skincare products from "Swipe Up to Buy" links, I can attest: Social media shopping tools are effective.

Here, let's explore how three companies have grown their revenue using shopping tools from Facebook, Instagram, and TikTok.

Should You Pay a PR Firm? [+PR Tactics You Can Manage In-House]

It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? And if you wrestle with this question long enough, it quickly spirals into an endless back-and-forth ("on the other hand…").

The truth is, depending on your specific goals, resources, and budget, one path may make more sense than the other. We've rounded up some helpful advice from PR pros at HubSpot to help you make the right call.

Let's dive into the key benefits and drawbacks of hiring an agency, explore how to make the right decision for your business, and cover five PR tasks you can manage in-house.