Digital Marketing Weekly: Issue 163

What is a CTA? [Call to Action]

If you’ve recently downloaded our Social Media Posting Checklist, then you may have some questions. And if you haven’t downloaded it yet - we suggest you do so here! But one question that may arise when looking at our checklist is this: what is a CTA?

What is Social Media Engagement? [And Why Does it Matter?]

Okay - so you’ve heard us talk about social media quite a bit on our blog here at Greyphin. And it’s for a good reason; social media has become one of the most popular ways to connect with people all over the world. One thing that you’ll notice we write about a lot is social media engagement, and while many people may understand what that is, we’ve come to realize that not everybody is as in touch with the social media world as we are.

So alas, we’re here to dig deeper. Right here, right now - just for you.

Improving Your Organic Position On Google: A How-To Guide For Small Business

In the U.S., only 49% of small businesses invest in search engine optimization (SEO). That means more than half of them are leaving traffic, customers, and revenue on the table by not improving their organic position on Google.

When you run a small business, especially one that's brick and mortar, it can be hard to conceptualize the buyer's journey to your business. Although word-of-mouth is still a popular form of marketing, it's not the only way customers will find you. More often than not, they're using Google searches to research the businesses they plan to buy from long before they make it into a store or the checkout page on a website.

20 Social Media Mistakes to Avoid in 2022

According to 2021 HubSpot Blog research on social media trends, 77% of social media marketers say social media marketing was somewhat to very effective for their company in 2021.

We often talk about the best strategies to use on social media but do you ever wonder about the top mistakes to avoid? In this article, we cover the top ones categorized by platform.