Digital Marketing Weekly: Issue 162

What is Social Media Engagement? [And Why Does it Matter?]

Okay - so you’ve heard us talk about social media quite a bit on our blog here at Greyphin. And it’s for a good reason; social media has become one of the most popular ways to connect with people all over the world. One thing that you’ll notice we write about a lot is social media engagement, and while many people may understand what that is, we’ve come to realize that not everybody is as in touch with the social media world as we are.

So alas, we’re here to dig deeper. Right here, right now - just for you.

Benefits of a Social Media Checklist [for Boosting Engagement]

Most businesses today understand the importance of social media. It's a powerful tool that can help you reach new customers, build brand awareness, and drive sales. But simply having a social media presence isn't enough. You also need to make sure your posts are engaging, or else you risk losing followers and customers. At Greyphin, we understand that not all business owners have the bench depth or the time to think about social media at length each week. That’s why we create an awesome social media checklist that businesses can use to ensure they’re taking the right actions when it comes to posting to social media.

First thing’s first, though: why’s engagement so important?

The HubSpot's Blog's 2022 Video Marketing Report [Data from 500+ Video Marketers]

More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands.

And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals.

To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Immediately, the effectiveness of video marketing became obvious.

How Video Can Humanize Your Brand in 2022 & Other Insights from Wistia's CEO

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways.

Consumers want the convenience of being able to consume content where they spend the most time, and on their own terms. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

In our recent 2022 State of Video Report, we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. But even more shockingly, as the world opened up and employment rates rose, consumers watched even more video content.

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos?

In other words: What's the best video marketing strategy for 2022 and beyond? 

HubSpot Blog Research surveyed 518 video marketers in the U.S., Germany, France, Japan, Australia, and the U.K. to find out about their goals and strategies going into 2022. Let's dive into what you need to know so you can make your next, or first, video strategy a success.