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Digital Marketing Weekly: Issue 161
Benefits of a Social Media Checklist [for Boosting Engagement]
Most businesses today understand the importance of social media. It's a powerful tool that can help you reach new customers, build brand awareness, and drive sales. But simply having a social media presence isn't enough. You also need to make sure your posts are engaging, or else you risk losing followers and customers. At Greyphin, we understand that not all business owners have the bench depth or the time to think about social media at length each week. That’s why we create an awesome social media checklist that businesses can use to ensure they’re taking the right actions when it comes to posting to social media.
First thing’s first, though: why’s engagement so important?
What interesting projects are you working on? What new products are you releasing? Share a brief description and then include a link to a web page or blog post.
YouTube vs. TikTok: Which is Better for Your Business in 2022?
Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok?
While YouTube is the more mature platform, it's hard to ignore the buzz around TikTok. In order to make the right decision, it's essential to understand their unique audiences, marketing opportunities, and algorithms.
Let's take a closer look at the key differences between YouTube and TikTok — and how to choose the right platform for your business.
Top 5 Video Marketing Challenges in 2022 [New Data]
Video marketers report that it offers the highest ROI of any media format, but those who use it still face challenges with the strategy.
The HubSpot Blog Video Marketing Report surveyed 500+ video marketers and asked them about their top challenges, and we’ve compiled them in this post. Read on to learn what marketers are dealing with and how to overcome them in your strategy.
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