Digital Marketing Weekly: Issue 160

Mobile Marketing Automation [What is It?]

Can we get a drum roll, please? Just when you thought we were out of marketing automation blog topics, the Greyphin team’s pulling another one out of our back pocket. Okay; when we put it that way, it sounds like we’re making things up. But seriously, though, in this article, we’re going to touch on an automation topic we haven’t talked about yet - mobile marketing automation. We know what you’re thinking - what’s that?!

Creating a Marketing Automation Strategy [A Step-by-Step Guide]

Believe it or not, we’ve got one more great blog post for you about - you guessed it - marketing automation. Thus far, we’ve defined various types of automation and have provided you with some awesome tools to consider for your marketing efforts. But now, we’re going to help you with this step-by-step guide on how to create a marketing automation strategy for your business.

There's no doubt that automation is changing the landscape of marketing. By automating tasks like email marketing, social media, and even some forms of advertising, businesses are able to free up time and resources that can be better spent elsewhere. But how does automation fit into a broader marketing strategy?

For many businesses, automation is simply a way to optimize existing processes. By automating tasks that are already being performed manually, businesses can improve efficiency and free up employees to focus on more creative or strategic tasks. In other cases, automation can be used to completely change the way a business operates. For example, some companies use automated chatbots to interact with customers instead of human customer service representatives. This can allow a business to operate 24/7 with minimal staff.

No matter how it's being used, automation is sure to have a significant impact on the future of marketing. As technology continues to evolve, we can expect to see more and more businesses adopting automated solutions in an effort to stay ahead of the competition.

15 TikTok Content Ideas for Business

A leaked TikTok for Business deck stated that the average user spends 89 minutes per day on the platform.

Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest.

If you’re hoping to get in on the action, read on to discover high-quality ideas for content to post on TikTok.

How Marketers Are Preparing for Google's Third-Party Cookie Phaseout

Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in fact, HubSpot's Blog Research found 80% of consumers believe data privacy is a human right.

Data security has become a critical component for long-term customer retention and loyalty. So it's vital brands behave responsibly when it comes to collecting and protecting consumer data.

But many marketers have relied on third-party data for years, so the phaseout of Google's third-party cookie in 2023 will likely cause some concern. Fortunately, it doesn't have to.

Here, let's explore the effective strategies marketers will implement to ensure they're still reaching new audiences and connecting with customers even without third-party data.