Done-For-You Digital Marketing. We do what we do, so you can do what you do. Greyphin. It's that easy.
Digital Marketing Weekly: Issue 158
Workflow Automation [What is it and Why Does it Matter?]
As a business owner, your time is valuable. And, the time that your employees spend on your marketing efforts is just as valuable. So, how do you get the best return on investment for your marketing endeavors? The answer is - drumroll please - workflow automation.
But what’s that, you ask? Workflow automation is just one piece of the concept of marketing automation. And, while we’ve talked in-depth about a lot of other marketing automation topics on our blog, we decided that it was important to let you in on a little ol’ secret about automation your workflows.
Reasons to Consider Social Media Automation [Tips for Improving Social Media Strategy]
You thought that we’d eventually run out of ideas when it comes to marketing automation, didn’t you? Well - surprise! The Greyphin team is at it again. This time, though, we’re going to highlight one of the types of marketing automation that’s quite popular - social media automation.
But, before we dive into the benefits of automating your social media scheduling, let’s talk about the basics.
Up to 50 percent of people consider themselves introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting — where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge.
For introverted entrepreneurs and small business owners, this poses a challenge: With social media a key component in brand building, how do they manage the demands of social interaction with the need to take care of their own mental health?
In this piece, we’ll offer eight easy tips to help improve your social media marketing (without losing your sanity) and four great apps to help you get the job done.
Visual Identity Systems: What They Are & Why They Matter
When we build a brand, we build an experience that reflects a purpose. Visual identity is a huge part of this brand experience. Colors, graphics, and fonts turn brand concepts into visual identities that can be recognized.
Once a brand is established, it needs to become a recognizable identity that the external world can perceive. This recognition comes with consistency, and achieving that consistency requires a strong visual identity system.
