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Digital Marketing Weekly: Issue 154
Benefits of Marketing Automation [Tasks that Benefit from Automation]
You may have noticed that we’ve been talking a lot about marketing automation lately - and while you may be tired of our yapping about the importance of it, it’s important to note that there are several great benefits for using automation as part of your marketing strategy. So that means exactly what you think it means; we’re going to talk even more about marketing automation in this blog post. Specifically, the benefits of marketing automation and the tasks that benefit from automation.
If you’re unfamiliar with the general concept of automation for marketing, we suggest taking a look at our past blogs from this series:
As HubSpot partners, it may seem as if we’re a little biased towards their beloved software. But all preconceived notions aside, HubSpot marketing automation software is one of the best platforms out there and should be considered if you want to run successful inbound marketing campaigns.
If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy.
According to a HubSpot Blogs survey of 310 marketing professionals, 39% of marketers said Pinterest generated a high return on investment.
With an effective Pinterest strategy in place, you can generate organic web traffic, create targeted ad campaigns to reach your ideal buyers, and sell directly from the platform. Gather inspiration from these brands who are yielding big results through Pinterest.
HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year.
With so much emphasis placed on the platform, we wanted to know what times and days publishers saw the best results.
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