As HubSpot partners, it may seem as if we’re a little biased towards their beloved software. But all preconceived notions aside, HubSpot marketing automation software is one of the best platforms out there and should be considered if you want to run successful inbound marketing campaigns.
Now that you’ve caught up on our blog posts about the definition of marketing automation and the types of digital marketing automation, let’s talk about how to implement automation of tasks into your marketing strategy. Of course, this can’t be done without marketing automation software.
At Greyphin, we have two mottos: be excellent to one another, and automate everything possible. Okay, so we may be lying about that second motto, but if you ask me, it sounds like a good one. And for good reason; as we touched on in our post titled “What is Marketing Automation [And Why Should You Care?],” we highlighted the benefits of automating your marketing. For a quick recap, some of the top benefits of marketing automation include:
Saving time for other tasks
Tracking user engagement
Understanding buyer personas
Creating conversations
Fostering communication
We know what you’re thinking: all those things are great, but how exactly do we reap the benefits of marketing automation? The key is finding a marketing automation software that works best for your needs as a business.
Instagram's New Algorithm Update Prioritizes Original Content: What Marketers Need to Know
Consistently creating high-quality, engaging, and relevant content across social channels can be incredibly difficult and time-consuming for marketers.
To combat those challenges, most marketers have relied on reposting content from other creators and brands as an opportunity to fill in their social calendars and provide valuable content on a more consistent basis.
In fact, reposting is an incredibly popular option for sharing information, funny memes, or interesting trends with your own audiences without needing to re-create the wheel — consider, for instance, how Instagram's #repost hashtag has over 560 million posts.
But as of April 20, 2022, reposted content will no longer be rewarded. Here's what Instagram's new algorithm update means for marketers.
SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022
Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary.
Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be.
This is a list of the most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites.
