Digital Marketing Weekly: Issue 152

Marketing Automation Software [Tools You Can Use]

Now that you’ve caught up on our blog posts about the definition of marketing automation and the types of digital marketing automation, let’s talk about how to implement automation of tasks into your marketing strategy. Of course, this can’t be done without marketing automation software.

At Greyphin, we have two mottos: be excellent to one another, and automate everything possible. Okay, so we may be lying about that second motto, but if you ask me, it sounds like a good one. And for good reason; as we touched on in our post titled “What is Marketing Automation [And Why Should You Care?],” we highlighted the benefits of automating your marketing. For a quick recap, some of the top benefits of marketing automation include:

• Saving time for other tasks
• Tracking user engagement
• Understanding buyer personas
• Creating conversations
• Fostering communication

We know what you’re thinking: all those things are great, but how exactly do we reap the benefits of marketing automation? The key is finding a marketing automation software that works best for your needs as a business.

Digital Marketing Automation [Types of Marketing Automation]

Marketing automation - we know it, we love it, we thrive on it. And if you don’t know it and love it, it’s probably because you haven’t read our last blog post “What is Marketing Automation? [And Why Should You Care?].” Now that you’re familiar (or soon to be familiar) with the concept, why don’t we dive deeper into digital marketing automation and other types of automation for marketing efforts, shall we?

We highly recommend using digital marketing automation as part of your marketing strategy. Because, as we talked about in our aforementioned blog post, there are many benefits to marketing automation, including saving time, tracking user engagement, creating conversions, fostering communication, and understanding buyer personas.

All this talk about benefits is great and all, but it doesn’t really do you any good until you have a better understanding of the different types of marketing automation you can incorporate into your strategy. 

TikTok Is Exploring Stories & Long Videos: Will Marketers Even Care?

When TikTok went viral in 2019, pulling in millions of global users nearly overnight, almost every major social media channel quickly pivoted attention to short-form videos.

While Instagram – which notably innovated on Snapchat Stories – launched Instagram Reels, YouTube – known for its longer-form videos – launched YouTube Shorts.

Now, TikTok seems to be taking on its biggest social media rivals yet again by exploring two familiar -- but still surprising -- features: TikTok Stories and 10-minute video capabilities.

If you love the short-form, in-feed, and non-ephemeral nature of TikTok's platform, you might be surprised that they're now launching features that other platforms are famous for – rather than continuing to make their own unique offerings.

You also might wonder, "Will these features make TikTok a more applicable channel for my brand?" Or, "Will TikTok's Stories and long-form content go unnoticed and eventually be discontinued – just like Twitter Fleets?"

To help marketers try to determine if these features will make a difference in their TikTok or social media strategy, I'll highlight how they work, why TikTok's launching them, and if they pose any opportunities for brands.

We'll discuss TikTok Stories first. But, if you're just interested in long-form video instead, click here to jump down to that section of this post.

Send Your Clients A Birthday Email That's Sure to Get Engagement

Birthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It’s also fun to watch the birthday offers roll in.

Free dinner at our favorite restaurant? Yes, please.

Free ice cream at the best ice cream shop in the city? Don’t mind if I do.

25% discount on our preferred brand of makeup or beer? Where do I pay?

Thankfully, receiving a birthday wishes email from your favorite businesses isn’t just good for the consumer. It’s also great for the business.