Digital Marketing Weekly: Issue 151

Marketing Automation Software [Tools You Can Use]

Now that you’ve caught up on our blog posts about the definition of marketing automation and the types of digital marketing automation, let’s talk about how to implement automation of tasks into your marketing strategy. Of course, this can’t be done without marketing automation software.

At Greyphin, we have two mottos: be excellent to one another, and automate everything possible. Okay, so we may be lying about that second motto, but if you ask me, it sounds like a good one. And for good reason; as we touched on in our post titled “What is Marketing Automation [And Why Should You Care?],” we highlighted the benefits of automating your marketing. For a quick recap, some of the top benefits of marketing automation include:

• Saving time for other tasks
• Tracking user engagement
• Understanding buyer personas
• Creating conversations
• Fostering communication

We know what you’re thinking: all those things are great, but how exactly do we reap the benefits of marketing automation? The key is finding a marketing automation software that works best for your needs as a business.

Digital Marketing Automation [Types of Marketing Automation]

Marketing automation - we know it, we love it, we thrive on it. And if you don’t know it and love it, it’s probably because you haven’t read our last blog post “What is Marketing Automation? [And Why Should You Care?].” Now that you’re familiar (or soon to be familiar) with the concept, why don’t we dive deeper into digital marketing automation and other types of automation for marketing efforts, shall we?

We highly recommend using digital marketing automation as part of your marketing strategy. Because, as we talked about in our aforementioned blog post, there are many benefits to marketing automation, including saving time, tracking user engagement, creating conversions, fostering communication, and understanding buyer personas.

All this talk about benefits is great and all, but it doesn’t really do you any good until you have a better understanding of the different types of marketing automation you can incorporate into your strategy. 

How Does the TikTok Algorithm Work in 2022?

As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people.

According to TikTok, 49% of users (over 490 million people) seek and discover something new on the app each month. TikTok's highly personalized algorithm delivers relevant content to users through the For You feed, keeping users engaged.

What are Instagram Guides? [+How to Create One]

If you're on Spotify, chances are you've curated a playlist with all your favorite songs — and rearranged them in a specific order. But did you know you can do something similar on Instagram?

Enter the Instagram Guide — a tool that allows you to curate your favorite Instagram posts, Reels, or Lives in one location, which you can share with your community. For marketers, it's a great way to revive old content, promote products, and introduce your brand.

Let's take a closer look at Instagram Guides, how you can leverage them in your marketing strategy, and how to make one in six steps.