Digital Marketing Weekly: Issue 150

Digital Marketing Automation [Types of Marketing Automation]

Marketing automation - we know it, we love it, we thrive on it. And if you don’t know it and love it, it’s probably because you haven’t read our last blog post “What is Marketing Automation? [And Why Should You Care?].” Now that you’re familiar (or soon to be familiar) with the concept, why don’t we dive deeper into digital marketing automation and other types of automation for marketing efforts, shall we?

We highly recommend using digital marketing automation as part of your marketing strategy. Because, as we talked about in our aforementioned blog post, there are many benefits to marketing automation, including saving time, tracking user engagement, creating conversions, fostering communication, and understanding buyer personas.

All this talk about benefits is great and all, but it doesn’t really do you any good until you have a better understanding of the different types of marketing automation you can incorporate into your strategy.

What is Marketing Automation? [And Why Should You Care?]

We’ve all heard the ol’ cliche - time is money. And that’s exactly right; time IS money. The more time you spend on tasks, the more money it costs to pay your employees to execute projects in a professional manner. But what if we told you there are ways to automate certain marketing tasks in order to save time and provide a personalized experience for your customers in an efficient manner?

It’s true. Twenty or thirty years ago it may have seemed far-fetched to use technology to handle your marketing strategies, especially when it comes to communicating with leads and clients. But in order to better understand what we’re talking about, let’s answer this often-asked question: what is marketing automation?

5 SEO Trends to Leverage in 2022 [HubSpot Blog Data]

Keeping track of SEO trends is like hitting a moving target.

From algorithm updates to evolving innovation — it can feel like the goal post is always moving. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from year to year.

Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year.

How One Instagram Influencer Went From 0 to 45K on Reels (And How You Can, Too)

Over the past few years, TikTok has seen explosive growth, and it shows no signs of slowing down. In fact, by the end of 2022, TikTok is predicted to reach 1.5 billion monthly active users.

But there's another big player in the game of short-form video — Instagram Reels, which Instagram launched in 2020 to provide a space for Instagram users to post short, 'snackable' content that mirrors what you'd see on TikTok.

We've already covered the debate of TikTok versus Instagram Reels, so I won't go into that here.

Instead, I spoke with an Instagram influencer and consultant, Kar Brulhart, who has grown her own Instagram account from 0 to 45,000+ viewers and obtained over six figures in less than 10 months using Reels — all organically.

Here, we'll cover Brulhart's tips for how brands can leverage Instagram Reels to reach new audiences and acquire new customers.

But first — why Instagram Reels over TikTok?