Everything Brands Need to Know About the Metaverse
Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation.
But, our web-based lifestyle wasn't perfect. While you could see and talk to people, interactions still felt distant and impersonal. And, despite having every delivery app at our fingertips, we still missed going outside, exploring the world, and experiencing life to its fullest.
And, for a small -- but growing -- group of people, that's where the metaverse came in.
Although metaverses are nothing new, we started hearing more buzz than ever about futuristic virtual reality worlds that could allegedly supplement or expand on our own. As more people began to dive deeper into online gaming, social media, and purchasing VR headsets and accessories, the opportunities of the metaverse gained even more intrigue.
Then, in late of 2021, Mark Zuckerberg shocked the world when he announced the change of his company's name from Facebook to Meta, adding that it would represent a new evolution of the company's offerings.
Soon after, Meta's first metaverse, Horizon Worlds was opened up to anyone with an Oculus or Meta headset. Almost immediately, fans began to refer to this as "the metaverse."
But, there's more to the story of the metaverse, and a lot of things you'll need to know before even asking yourself, "Is investing in a trendy VR world right for my brand?"
In this post, I'll walk you through what "the metaverse" really is, how you can access all sorts of virtual worlds, and where the brand potential lies in this emerging space.