Digital Marketing Weekly: Issue 148

Pros and Cons of the Pocket App [A Greyphin Review]

If you’re someone who loves to do research on the internet by reading articles, watching videos, listening to podcasts, and more, then you may be familiar with the concept of information overload. And while having a lot of information at the tips of your fingers is not necessarily a bad thing, keeping up with everything you want to read, watch, or listen to can be tedious and, well, oftentimes lead to lost content. But what if we told you there’s a great resource that can help you keep track of everything? Introducing the Pocket app.

Yes, that’s right - this Greyphin resource review is all about Pocket. But what is it? We’re glad you asked!

Here's a Dropbox Review [From the Digital Marketing Pros at Greyphin]

Dropbox - you’ve heard of it, and, if you’ve used it, you may love it. It’s perhaps one of the most popular tools that people use to store their files on the internet. But what is it that people love so much about this tool? Are there things that users don’t like about it? We’re going to explore these questions in our Dropbox review, so buckle up. 

Okay - our review isn’t going to be that crazy. But if you’re considering using Dropbox as a resource for your marketing efforts, then this review may be worth reading.

Everything Brands Need to Know About the Metaverse

Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation.

But, our web-based lifestyle wasn't perfect. While you could see and talk to people, interactions still felt distant and impersonal. And, despite having every delivery app at our fingertips, we still missed going outside, exploring the world, and experiencing life to its fullest.

And, for a small -- but growing -- group of people, that's where the metaverse came in.

Although metaverses are nothing new, we started hearing more buzz than ever about futuristic virtual reality worlds that could allegedly supplement or expand on our own. As more people began to dive deeper into online gaming, social media, and purchasing VR headsets and accessories, the opportunities of the metaverse gained even more intrigue.

Then, in late of 2021, Mark Zuckerberg shocked the world when he announced the change of his company's name from Facebook to Meta, adding that it would represent a new evolution of the company's offerings.

Soon after, Meta's first metaverse, Horizon Worlds was opened up to anyone with an Oculus or Meta headset. Almost immediately, fans began to refer to this as "the metaverse."

But, there's more to the story of the metaverse, and a lot of things you'll need to know before even asking yourself, "Is investing in a trendy VR world right for my brand?"

In this post, I'll walk you through what "the metaverse" really is, how you can access all sorts of virtual worlds, and where the brand potential lies in this emerging space.

How Nonprofits Can Use TikTok for Growth [Case Study + Examples]

TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it's here to stay.

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges.

We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness.

Here, let's explore tips and best practices for nonprofits looking to leverage TikTok for growth.