Digital Marketing Weekly: Issue 147

Here's a Dropbox Review [From the Digital Marketing Pros at Greyphin]

Dropbox - you’ve heard of it, and, if you’ve used it, you may love it. It’s perhaps one of the most popular tools that people use to store their files on the internet. But what is it that people love so much about this tool? Are there things that users don’t like about it? We’re going to explore these questions in our Dropbox review, so buckle up. 

Okay - our review isn’t going to be that crazy. But if you’re considering using Dropbox as a resource for your marketing efforts, then this review may be worth reading.

Pros and Cons of Feedly [A Content Tool Review]

When we say there’s so much content online that no single person could ever read every article, blog post, video transcript, etc. we’re not lying. With the internet being extremely accessible to most people across the globe, it's no wonder that search engines are flooded with content to filter. It also means that searching for information on specific topics you’re interested in can be daunting and tiresome. Enter stage left - Feedly.

You’ve guessed it - this is yet another content tool review from your good pals here at Greyphin. As always, let’s dive into the basics before getting into the details about the pros and cons of this tool.

How to Craft a Successful Customer-Centric Marketing Strategy

When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the video game series "The Legend of Zelda."

My online search for the right gift led me to STL Ocarina, a company that sells ocarinas — the musical wind instruments that have been around for thousands of years and a staple item in the Legend of Zelda series. Clearly, the company knew many of its customers were like me — either fans of the games or shopping for fans of the games — so it made finding Zelda-themed ocarinas on its website simple.

Just hover over the tab that says "Our Ocarinas," and the first category to pop up under the tab says "For Legend of Zelda Fans." From there, I was taken to a page displaying their Zelda-themed ocarinas and the option to include a songbook of the game’s music.

After purchasing the ocarina and songbook, I remembered my friend doesn’t know how to play the ocarina and the songbook may not have tips for beginners. Luckily, STL Ocarina’s confirmation email included a YouTube instructional video and links to online resources that will help him get started.

STL Ocarina serves as a great example of what customer-centric marketing looks like. During the few minutes I was on the company’s website, every touchpoint of my buyer journey was valuable, from landing on the website to browsing for the right gift to making a purchase.

Months later, I’m still recommending the website to friends who want Legend of Zelda merchandise or are simply looking for a new hobby to pick up.

In order for your company to turn customers into advocates, the same way I advocate for STL Ocarina, it’s important to add value to every part of the customer’s journey and to address their needs. A way to accomplish this is to create a solid customer-centric marketing strategy.

Top Tactics for Instagram Growth in 2022: HubSpot Blog Data

Instagram is a top-rated app, with more than 1 billion global monthly active users.

Given the size of its user base, businesses have valuable opportunities on the platform to generate an audience, build a community, and drive sales.

To help learn more about how to grow your business on the app and create an engaged community, the HubSpot Blog surveyed more than 1,000 marketing professionals that use the platform. Here are some of our key findings.