Digital Marketing Weekly: Issue 145

Check Out Our Pixabay Review [Pros and Cons of a Stock Photo Website]

Ah, yes, stock photos - we have a love/hate relationship with them. That’s because sometimes, well, the stock photos we find online can be a little too expensive. But what if we told you there are ways to work around having to dish out a monthly payment just to get stock photos for your website or online content? It’s true, so we wrote this Pixabay review so we could tell you about one of our go-to resources for royalty free images. 

Without further ado, here’s some information that you may want to know about Pixabay before you use the tool yourself.

A Pexels Review for You [Who Doesn't Like Free Stock Photos?]

So, you’re writing a blog or creating a social media graphic and need the perfect stock photo to go with it. You’re in a pinch and don’t have a subscription to an overpriced stock website, so you’re feeling a little defeated. The deadline for your task is approaching - what do you do? Well, you look for a stock photo website - such as Pexels. The Greyphin team is no stranger to needing to find a perfect image - and fast - which is why we decided to throw together this Pexels review to help other content creators in need.

Mastering Facebook Ads In 2022 Through Incrementality

There are many resources out there telling you how to optimize your Facebook ads to scale your business's growth. And while I'm sure they can help in some aspects, you're probably optimizing your campaigns based on the wrong metrics.

In 2022, Facebook has 1.79 billion daily users. There are plenty of opportunities to create Facebook ads that will drive impressions, link clicks, leads, and more. However, these metrics only scratch the surface of how much impact your Facebook ads can truly have on your business.

As more industry experts focus their media buying on incremental gains, marketers can better measure their Facebook ads' positive, negative, or neutral impact on their business.

How 500 Marketers are Leveraging Instagram Shopping Tools [Data]

Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then.

The platform has evolved from a simple image-sharing social platform to a money-making content curation one. With the addition of Instagram’s shopping tools, it’s steering more toward ecommerce and less on the social aspect.

So what does that mean for brands? We surveyed over 500 marketers to learn more about their Instagram strategy. Find out below what we found out as it relates to the social platform’s shopping tools.