Digital Marketing Weekly: Issue 144

A Pexels Review for You [Who Doesn't Like Free Stock Photos?]

So, you’re writing a blog or creating a social media graphic and need the perfect stock photo to go with it. You’re in a pinch and don’t have a subscription to an overpriced stock website, so you’re feeling a little defeated. The deadline for your task is approaching - what do you do? Well, you look for a stock photo website - such as Pexels. The Greyphin team is no stranger to needing to find a perfect image - and fast - which is why we decided to throw together this Pexels review to help other content creators in need.

Looking for A Canva Review? [Check Out Ours]

The truth is this: not everyone is a Photoshop wiz, but most of us do need high-quality images and graphics when it comes to staying on top of marketing trends. But where does one even begin? Well, there are several free - and affordable - graphic design tools online that are user-friendly and accessible. One such tool is called Canva, and, lucky for you, our team is about to drop a Canva review that’s going to blow your mind.

Okay, so that’s a little dramatic. But before we dig deeper into the pros and cons of this tool, let’s talk more about the basics.

How to Manage YouTube Comments

The YouTube section can be a fun place to engage your audience and continue the conversation. However, it can also be a source of negativity.

At its best, it can build community and at its worst, it can harm your brand and distract viewers from your content.

With this in mind, it’s important to know how to manage your comments. Discover how to delete and disable comments plus troubleshoot a common problem.

What Are Brand Assets? 6 Examples to Inspire You

All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create trust. Considering that trust is the second most important factor in buying from a new brand, it's essential for companies to design brand assets that highlight their values, strengths, offerings, and identities.

Brand assets let you create customer touchpoints that are immediately recognizable. Think of Amazon packaging, the Pixar lamp, or Apple's minimalist design.

But branding assets aren't simply logos and slogans. They're the combination of several elements that come together to create a unique, distinguishable identity. If well-designed, brand assets can build brand awareness, increase marketing ROI, create customer loyalty, and give you a competitive edge in the market.

Any company can develop distinct assets that draw in customers and increase sales conversations. To start, let's walk through the basics of brand assets before jumping into examples that show you how to leverage these essential branding elements.