Digital Marketing Weekly: Issue 141

Here's a Review of Guru [A Collaboration App]

Here at the Greyphin headquarters, our team continues the quest to review the best collaboration tools available on the good ol’ internet. That journey continues right here on our humble blog with a new review of a tool called Guru.

As always, we like to begin our reviews by laying out a foundation so that our readers have a full understanding of what the tool being reviewed does before we dive into the pros and cons at hand. And so, we begin.

The Pros and Cons of Workflowy [According to Greyphin]

Is your team struggling to stay on track when it comes to getting a project done? Is your current structure for organization lacking? Are your team members attracted to outline-style planning when it comes to project management? Then WorkFlowy may be a tool worth looking into! At Greyphin, we like to use this web-based software as part of our web design process. But what are some pros and cons that come with it?

Before we dive into what we like and don’t like about this tool, let’s go over the basics.

8 Data-Backed Recommendations for Social Media Marketers in 2022 [Insights from 300+ Professionals]

The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as social platforms evolve.

From new features to algorithm updates and disruptive social apps, keeping up with these changes can be challenging, but also allows you to tap into exciting new possibilities to help your company grow better in 2022.

To help you get the most of your social media strategy in the new year, I recently published findings from the HubSpot Blog's Social Media Trends Survey, where I collected data from more than 300 B2B and B2C marketers to answer questions like:

• Which social media platforms are marketers currently leveraging?
• What type of content are marketers posting and which formats do they use most?
• Which platforms, content types, and formats have the best ROI?
• When is the best time and day of the week to post on social media?
• What challenges do social media marketers anticipate in 2022?
• What are marketers' plans and expectations going into 2022?"

I've taken a deep dive through our survey data and made a list of some of the key recommendations social media marketers should consider in 2022. Here are just a few suggestions, based on our data.

How to Create a Location on Instagram (+Reasons Why You Should)

Adding your location on Instagram is often an underrated feature for brands.

For brands, there are two main reasons to use it: Share your business location with your followers for increased discoverability or show some personality with fun location names.

Whatever your goal is, learn how to create your own custom location on Instagram in a few simple steps.