Digital Marketing Weekly: Issue 137

Zoom Review [Pros & Cons of a Video Conferencing Tool]

Whether you’ve been working from home for a while now or were forced to be out of the office due to the global COVID-19 pandemic, one thing’s for sure - video conferencing is much more in demand than ever before. That’s because, even though there’s a lot going on in the world at the moment, business must go on. Video conferencing tools such as Zoom make it easy for coworkers and clients to stay in touch from any part of the world - but is it worth it for your company? Our Zoom review will go into detail about the pros and cons of the popular video conferencing tool.

LastPass Review [Pros & Cons of the Popular Password Management Tool]

Let’s face it - keeping your information safe on the internet should be a high priority, especially when you have tons of logins for websites and softwares you use for your day-to-day business as well as for personal use. As technology improves, so does the risk of getting your information stolen online, which is why password management software is highly recommended to keep your information stored in a safe space. At Greyphin, our team uses LastPass, so we decided to write this LasPass review to spread the world about this tool that we’ve grown to love.

10 Instagram Bio Ideas to Help You Write an Impactful Bio

When I discover a new brand and land on their Instagram profile, the first thing I do is read their bio.

When done right, it gives me a peek into the brand, what they stand for, and even what offers they may have going on.

Want to learn how to keep social media users on your Instagram profile once they discover you? Let's dive into what makes a good Instagram bio and see brand examples.

Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers

What's better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don't?

Ultimately, the goal of social media is to generate revenue. If your followers don't engage with your posts, they won’t engage with your business.

Communities are critical because they promote engagement. They're incubators for brand awareness, loyalty, and trust. But they're also a dime a dozen, so marketers need to refine their approach to building and leveraging them correctly.

Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2022.