Digital Marketing Weekly: Issue 136

Video Speed Controller [Chrome Extension Review]

If you’ve ever been watching a video online and thought to yourself: “Gee, I wish I could speed up or slow down this video whenever I’d like,” then chances are you don’t know about Video Speed Controller. This Chrome extension tool is what we’ll be reviewing on the Greyphin blog today - and for good reason; it’s one of our favorite Chrome add-ons that we keep in our digital tool belt.

Tab Groups Chrome Extension [Do You Need It?]

If you’re tired of having a million tabs open in your browser while you’re trying to get work done throughout the day, you’re not alone. In fact, someone out there was so fed up with clicking through all of their tabs that they finally did something about it: they created the Tabs Group Chrome extension. 

Those of you who use Google Chrome as your browser of choice, welcome to the club. At Greyphin, it’s our go-to browser since we use Google Workspace and like to keep all of our cards in one proverbial deck (does that even make sense?) Anyway, if you’re not using Google Chrome currently, then our review of the Tabs Group extension may or may not sway you to switch over from Internet Explorer or whatever browser you may be using. 

Everything You Need to Know About LinkedIn Retargeting

Yes, you own or work for a business that sells products or services. However, you are also a consumer. For just a moment, take off your business hat and put on your consumer hat.

Every day, you research items from pet shampoo and carpet cleaner in your personal life to CRM systems and social media schedulers for your professional life.

Our world is filled with hundreds or thousands of items for anything your heart desires. With so many options, we become easily distracted, following the next shiny object to another site, another company, or another method of meeting our needs altogether.

Marketers know this, and so they’ve had to find a way to recapture our attention when we’ve been squirrelled by another option. Once they’ve got our attention, they have another opportunity to sell their products to us.

You can put your business hat back on. Isn’t it frustrating when you see how many people visit your website and look at a product, and leave without ever making a purchase? You’ve managed to attract them to your business, but what good is paid advertising and a beautiful website if shoppers don’t convert to customers?

Thankfully, marketers have a solution for this. It’s called "retargeting" and you’re about to learn everything you need to know about LinkedIn Retargeting.

How Hunter Got 100+ Mentions in 3 Months With Cold Outreach

Google ranking factors are constantly changing, but links remain one of the most critical factors used by search engines.

If you want your website's pages to rank in search and attract tons of organic traffic, you will undoubtedly need links.

Good links are like "votes", which help search engines identify the best content to show for specific search queries.

There're tons of link building strategies you can try depending on your goals and needs. With some strategies, you can get those important "votes" and increase referral traffic and gain more visibility for your company.

At Hunter, we're constantly improving our link profile and getting more visibility for our brand. We've tested tons of link-building strategies, and there's one that showed us the best results — link building via "best" listicles.

In less than three months, we got 96 new links from 54 domains, were mentioned in 33 new product listings, and upgraded our positions in 17 listings.

How did we do it? Read this guide, and I'll show you how we implemented this strategy step-by-step.