Digital Marketing Weekly: Issue 135

Tab Groups Chrome Extension [Do You Need It?]

If you’re tired of having a million tabs open in your browser while you’re trying to get work done throughout the day, you’re not alone. In fact, someone out there was so fed up with clicking through all of their tabs that they finally did something about it: they created the Tabs Group Chrome extension. 

Those of you who use Google Chrome as your browser of choice, welcome to the club. At Greyphin, it’s our go-to browser since we use Google Workspace and like to keep all of our cards in one proverbial deck (does that even make sense?) Anyway, if you’re not using Google Chrome currently, then our review of the Tabs Group extension may or may not sway you to switch over from Internet Explorer or whatever browser you may be using. 

Is Google Workspace Worth It? [A Review from Greyphin]

Ah, yes, Google - by now, it’s probably your best friend. That’s because Google is the most popular search engine on the planet and helps over a billion people find answers to their problems and questions every single day. But did you know that Google has many tools that can be useful for helping your business thrive? That’s right - and Google Workspace is one of them.

Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences

Forget the dress debate that broke the internet a few years ago. Forget whether you heard Yanny or Laurel from a computer-generated voice. The matter we are settling in the next great debate — is email marketing inbound or outbound?

There are many ways to market a product or service, including search engine marketing (SEM), content marketing, social media marketing, and email marketing. The concept of inbound and outbound applies to most of them, but how does it apply to emails?

Read on to learn more about inbound and outbound emails and how these methods are applied to marketing today.

How to Create Marketing Offers That Don't Fall Flat

In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. But gosh, isn't the word 'offer' so utterly vague and abstract? What the heck is a marketing offer, and what are the qualities of a good one?

Because we see so many marketers get tripped up on this concept, let's discuss exactly what a marketing offer can be, highlight the characteristics of an effective offer, and explain how you can start using them the right way.