Digital Marketing Weekly: Issue 132

A Review of Mailchimp [An Email & Inbound Marketing Tool]

What’s this - another review blog from Greyphin? Say it ain’t so! Seriously, though, this week’s blog is yet another review of a popular email & inbound marketing tool called Mailchimp. And, yes, before you say anything - we love the name, too!

Before monkeying around with the pros and cons of Mailchimp, we’re going to give you a quick summary of what exactly this software does.

Crazy Egg Review [Tools for your Inbound Marketing Efforts]

Inbound marketing - it’s a wild thing, honestly. The idea of having your website and marketing efforts optimized enough so that people come to you without you having to go to them first? That’s a mind-blowing concept if you ask us. But it’s a real thing, and it really works - we promise. If you’re someone looking for new tools to help you with your inbound marketing strategy, you’ve come to the right place: in this post we’re going to talk about a popular tool called Crazy Egg.

Sure, it may have a funny name, but don’t let that deter you from keeping this tool on your radar. Your buddies here at Greyphin are about to drop some knowledge about Crazy Egg, talk about the pros and cons of it, and then you can decide if you want to add it to your tool belt or crack it open and eat it for supper.

(Sorry, we had to at least make one joke about eating an egg - they’re delicious and nutritious). 

Twitter Communities: How Marketers Can Leverage It in Their Strategy

According to a 2019 Sprout Social Index survey, 40% of marketers believe private community groups are becoming more important. And 23% of consumers agree with them.

LinkedIn and Facebook have long implemented private groups within their platforms while Instagram and Twitter haven't yet offered that feature.

That was until Sept. 2021 when Twitter announced that it was testing its own subcommunity platform called Twitter Communities.

Let's take a look at how it works and how it can help brands connect with their target audience.

6 Advertising Challenges Brands Could Face in 2022, According to Experts

Did you know that 90% of searchers haven't made their mind up about a brand before starting their search?

This is one of the main reasons that online advertising is so competitive. That ever-increasing competition is just one of the challenges that brands face when they do online advertising (and we'll dive into this more below).

Yet, advertising is a vital component of any business's marketing strategy. So, you might be wondering, "What are some other advertising challenges and how can we overcome them?"

In this post, let's review the advertising challenges experts think brands could face in the next year and discuss how to overcome them.