Digital Marketing Weekly: Issue 131

Crazy Egg Review [Tools for your Inbound Marketing Efforts]

Inbound marketing - it’s a wild thing, honestly. The idea of having your website and marketing efforts optimized enough so that people come to you without you having to go to them first? That’s a mind-blowing concept if you ask us. But it’s a real thing, and it really works - we promise. If you’re someone looking for new tools to help you with your inbound marketing strategy, you’ve come to the right place: in this post we’re going to talk about a popular tool called Crazy Egg.

Sure, it may have a funny name, but don’t let that deter you from keeping this tool on your radar. Your buddies here at Greyphin are about to drop some knowledge about Crazy Egg, talk about the pros and cons of it, and then you can decide if you want to add it to your tool belt or crack it open and eat it for supper.

(Sorry, we had to at least make one joke about eating an egg - they’re delicious and nutritious). 

Google Search Console [A Review from Greyphin]

Google - it seems like these days you can’t live without it. But did you know that Google offers many tools other than just internet search? That’s right - and Google Search Console is one of those tools. Chances are if you’re here reading this blog, then you are not familiar with Google Search Console, or you’re doing some research before incorporating it into your search engine optimization strategy.

Either way, welcome!

As we like to do here on the Greyphin blog, we’re going to start off with the basics and then dive deeper into the pros and cons of this useful tool. So put on your scuba gear because we’re taking the plunge into this review!

Boosted Posts vs. Paid Ads: Key Differences and When to Use Each

For many businesses, social media is an intimidating landscape. You know that you need to be on several platforms to reach your audience, but you’re not entirely sure if your content is getting enough organic reach to make the time investment worth it.

To add to that, you’ve been collecting followers and page likes for years and your audience is somewhere in the thousands. Why then, do your posts only reach a few hundred people at a time?

7 External Linking Best Practices for SEO

These are the top-ranking factors Google considers when it comes to showing results on the search engine result page (SERP). Given that much of search engine optimization centers around getting lots of good links to and from your website, it’s essential to learn how to make these links work for you.

In this article, we discuss what external linking is and why you should do it. We also reveal seven external linking best practices. At the end of this article, you’ll know how to use external linking to help your content appear higher on the search engine results page.