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Digital Marketing Weekly: Issue 129
Yoast SEO Review [Pros and Cons]
If you have a WordPress site for your business and you’re looking for a tool to help you boost your search engine optimization efforts, then check out Yoast SEO. At Greyphin, we understand the importance of researching a tool or software before fully committing to it, so that’s why we decided to put together this Yoast SEO review to help fine people like you find the information they need to know before pulling the proverbial trigger on the software at hand.
As always, let's break it down to the basics to start off this enthralling blog post.
So far on the Greyphin blog, we’ve reviewed several great search engine optimization tools that we think are worth considering for your SEO strategy. This week we’re talking about yet another SEO tool that should be on your radar: SpyFu. While you may get tired of hearing about search engine optimization resources, we ask you to bear with us as we have many other useful tips up our sleeves for the near future.
Once we get through this list of SEO resources to review, we’ll take a deeper dive into other software, such as inbound marketing resources, productivity tools, collaboration tools, and social media tools. But for now, let’s talk about SpyFu, shall we?
Instagram Is Getting Rid of the Swipe Up: What It Means & How to Use the New Link Sticker
If you've been on Instagram for a few years now, you've likely watched the evolution of influencer marketing unfold.
And one tell-tale sign of influencer marketing? The swipe-up feature.
I can remember countless hours of scrolling through stories and hearing my favorite influencers encouraging me to "Swipe up, swipe up!" (My bank account remembers, too …)
But — as of August 30th — the option to swipe up is no longer available. Instead, Instagram has replaced it with a new link sticker, which effectively operates the same way: It enables users to link to external websites.
Here, we'll explore why Instagram got rid of the swipe up, and how HubSpot (and other brands) have leveraged the sticker tool, instead.
All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the fifth most searched question about content marketing in 2020.
Unfortunately, no concrete formula will help you generate incredible content with consistent results, yet it is essential to create incredible content with consistent results. Competitive intelligence poses a solution to this issue, yet only 23% of marketers leverage it in their content creation strategy.
In this post, discover what content intelligence is, and the benefits that it will bring to marketers leveraging it as a tool to create their own content marketing strategy.
