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Digital Marketing Weekly: Issue 128
7 Effective Ways to Automate and Grow Your Business
There's more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks.
However, all of these options can be overwhelming, especially if your business isn't a huge corporation with a lot of budget and resources to throw at automation.
You might be wondering:
What types of automation will benefit my business the most?
What should I stay away from?
How can I easily implement these while keeping life simple?
Let's explore the best types of business automation so you can start implementing a strategy in your own organization.
So far on the Greyphin blog, we’ve reviewed several great search engine optimization tools that we think are worth considering for your SEO strategy. This week we’re talking about yet another SEO tool that should be on your radar: SpyFu. While you may get tired of hearing about search engine optimization resources, we ask you to bear with us as we have many other useful tips up our sleeves for the near future.
Once we get through this list of SEO resources to review, we’ll take a deeper dive into other software, such as inbound marketing resources, productivity tools, collaboration tools, and social media tools. But for now, let’s talk about SpyFu, shall we?
A Google Analytics Review for You [Things to Consider for Your SEO Strategy]
So, you’ve heard of Google - right? If not, we’re honestly shocked right now. Shaken to the core. Absolutely beyond belief! That’s because Google is the largest search engine in the world, and has become a household name globally over the past two decades. Chances are you’re here, though, because you’re searching for a Google Analytics review. If that’s the case, and you’ve made it to our website, then Google is doing the job it was created to do.
But enough with the fun talk; it’s time to get down to business. While we could sit here and chit-chat about the fundamentals of how Google works for days on end (it’s honestly an enigma), in this blog post we’re going to focus on reviewing one of Google’s most popular tools: Google Analytics.
What is Information Design + How It Can Help You as a Marketer
Think about the last time you flipped through a confusing instruction manual. Where does that piece go? How do these parts fit together? If the instructions are subpar, you get frustrated and wind up looking for an explainer video some random person posted online.
If we can follow the storyline, we understand. If not, we get lost in the chaos. Information design aims to avoid confusion by presenting data in a way that’s easy to understand.
As a marketer, information design makes it simpler to share complex ideas — whether you're distributing an annual report or getting buy-in for a new campaign. In this post, we'll walk through the basics of information design, how to put it to use, and the tools you need to start applying it to your work.
