Digital Marketing Weekly: Issue 123

Screaming Frog Review [SEO Software Pros and Cons]

So, you’ve been working really hard on the search engine optimization for your website, right? Good! We’re glad to hear it. Because at Greyphin, we love when businesses grow their online presence. But how do you know if everything you’re plugging into the back end of your website is registering with search engines? Well, you look at Screaming Frog, of course! In this post, we’ll provide you with a Screaming Frog review and talk about the reasons why we love this tool, as well as some cons with it, too.

But first, let’s break down the basics behind this powerful SEO software. 

Long Tail Pro Review [Pros & Cons of an SEO Resource]

If you’re looking for a great keyword research tool, there’s always Long Tail Pro. In fact, it’s one of our favorites to use for our search engine optimization efforts here at Greyphin. But, even though we use this tool quite often, there are pros and cons to it - just like with anything else in this world.

How to Make Instagram Story Highlights [+Engage Your Audience]

Did you know that ⅓ of the most viewed Instagram Stories are from businesses? Customers want to see what businesses are posting about on "Stories," however, as you probably know, those are only viewable for 24 hours.

But what if your audience wants to save those Stories and come back to them later (whether for a link or to reference something)? This is why Instagram added the "Highlights" feature several years ago.

With this tool, brands can save Stories so that customers can look at them whenever they want, indefinitely.

In this post, we'll walk you through how to make an Instagram Story Highlight, and then dive into expert tips on how to use the feature to engage your audience.

Organic Marketing vs. Paid Marketing: Everything You Need to Know

Have you ever heard of the law of attraction? It sounds 'woo-woo' but stay with me here. It's a philosophy that means we can attract into our lives whatever we're focusing on. More simply put, positive thoughts will naturally bring positivity your way.

Organic marketing works similarly. The goal is to naturally attract your audience to your brand or business. But how do you do that?

In this post, we'll go over what organic marketing is and how it's different from paid forms of marketing.