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Digital Marketing Weekly: Issue 121
SEMrush Review [Pros and Cons]
When it comes to our search engine optimization strategy at Greyphin, one of the tools we love to use most is SEMrush. This powerful tool is one of the most popular SEO softwares out there - and for good reason. In this SEMrush review, we’ll take a deep dive into what this tool has to offer and talk about the pros and cons for a fair and unbiased view.
As HubSpot partners, it may seem as if we’re a little biased towards their beloved software. But all preconceived notions aside, HubSpot marketing automation software is one of the best platforms out there and should be considered if you want to run successful inbound marketing campaigns.
Data Mapping: What Is It Plus The Best Techniques and Tools
You don’t want to waste time simply guessing what a prospect or customer wants and needs from your business or how they’ll react to a certain marketing campaign or strategy that you plan to implement.
Rather, you can turn to the process of data-driven marketing to make informed decisions that are based on real data to ensure your marketing efforts are relevant to prospect and customer interests and behaviors.
Now you might be thinking about the fact that your business has a large volume of complex data that are dispersed across multiple sources — this is where data mapping comes in handy.
