As HubSpot partners, it may seem as if we’re a little biased towards their beloved software. But all preconceived notions aside, HubSpot marketing automation software is one of the best platforms out there and should be considered if you want to run successful inbound marketing campaigns.
Now that you’ve caught up on our blog posts about the definition of marketing automation and the types of digital marketing automation, let’s talk about how to implement automation of tasks into your marketing strategy. Of course, this can’t be done without marketing automation software.
At Greyphin, we have two mottos: be excellent to one another, and automate everything possible. Okay, so we may be lying about that second motto, but if you ask me, it sounds like a good one. And for good reason; as we touched on in our post titled “What is Marketing Automation [And Why Should You Care?],” we highlighted the benefits of automating your marketing. For a quick recap, some of the top benefits of marketing automation include:
Saving time for other tasks
Tracking user engagement
Understanding buyer personas
Creating conversations
Fostering communication
We know what you’re thinking: all those things are great, but how exactly do we reap the benefits of marketing automation? The key is finding a marketing automation software that works best for your needs as a business.
What is Instagram Creator Studio [+ How Marketers Can Use It]
As a brand, influencer, or creator on Instagram, you know how convenient it is to manage your profile within the app and on a device that sits in your pocket. However, if you ever wanted to view it on a larger screen, like your desktop, you probably had to use an external third-party tool.
Enter Instagram Creator Studio, where you can manage accounts using the familiar in-app tools but on your desktop. Plus, a bonus: the ability to schedule posts. In this post, discover how to use Instagram Creator Studio to manage your profile, from scheduling content to understanding your analytics to monetizing your content.
How to Do A/B Testing: 15 Steps for the Perfect Split Test
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.
But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running an A/B test — sometimes called a split test.
