Digital Marketing Weekly: Issue 118

Digital Marketing Automation [Types of Marketing Automation]

Marketing automation - we know it, we love it, we thrive on it. And if you don’t know it and love it, it’s probably because you haven’t read our last blog post “What is Marketing Automation? [And Why Should You Care?].” Now that you’re familiar (or soon to be familiar) with the concept, why don’t we dive deeper into digital marketing automation and other types of automation for marketing efforts, shall we?

We highly recommend using digital marketing automation as part of your marketing strategy. Because, as we talked about in our aforementioned blog post, there are many benefits to marketing automation, including saving time, tracking user engagement, creating conversions, fostering communication, and understanding buyer personas.

All this talk about benefits is great and all, but it doesn’t really do you any good until you have a better understanding of the different types of marketing automation you can incorporate into your strategy. 

When Scaling Your Link-Building Efforts, Don't Compromise On Quality

You've launched your business and, with it, your website. Now you want to start driving more traffic to your site and build your brand salience.

You've likely heard of that popular and mystical tool — search engine optimization (SEO). And I'm willing to bet you've discovered that having good links to your site is one of the top three factors that will increase your page rank on search results.

So now you just need to get a bunch of backlinks out there, right?

Everything You Need to Know About Behavioral Segmentation [+ Examples]

No matter how many products or services you sell and offer, or how small or large your business is, no two customers are exactly the same.

Because of this, it's important to ensure you're always identifying the trends and patterns that exist among your customers and target audience. In doing so, you'll have the data and information necessary to effectively target, reach, convert, and retain those people.

What Does Good Privacy Look Like for Your Organization?

Disclaimer: This blog post is not legal advice for your company to use in complying with data privacy laws like GDPR. Instead, it provides background information to help you better understand data privacy best practices. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.

In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.

GDPR instilled a catalyst of real change in 2018 — resulting in a permanent change of the data privacy landscape.

It forced companies to really take stock of their data and privacy responsibilities — and double down on the requirements to map out and account for their data practices and put processes in place to manage data and store it compliantly.

COVID-19 has also unleashed a new set of risks in relation to data privacy that companies are currently confronting.