Digital Marketing Weekly: Issue 116

Transactional Emails [Best Practices for Your Email Marketing Strategy]

At this point we bet you’re wondering if we’re tired of writing so much about email marketing. The truth is, we could never be! Email marketing is such a valuable method for helping drive high-quality traffic to your website. So far, we’ve talked about the best practices for lead nurturing emails, email newsletters, and announcement emails; so now’s the time to dive deep into the world of transactional emails.

Some Marketing Tools We Love

If you were to do an audit of the most successful organizations in the world, you'd find those organizations were exceptional at providing their target demographic a safe and evocative environment to become more aware and comfortable with the organization and their wares. 

Sounds easy, right? Well, it's not.

Creating the perfect environment for your target demo requires a robust marketing toolbox filled with highly effective and easy to use tools.

At Greyphin, we want our clients to succeed, because their success is our success. So, here's a running list of some of our favorite marketing tools we use to make our clients so successful. 

Are Companies Seeing Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out

Until recently, many of us have been doing almost everything from home with no immediate hopes of in-person outings.

But, this summer -- as entire countries reopen -- people who've been stuck inside are finally breathing a sigh of relief. At the same time, some company leaders are doing the opposite.

But why?

5 Things Every Business Should Know About Compliance

Before GDPR, compliance didn’t mean as much to marketers as it does today. It was seen as something that "someone else" should have to worry about, like your legal team. Three years on from the biggest shift in the privacy landscape, organizations around the world have had to adapt company-wide to its effects far beyond the European Union where it has its most direct impact.

A lot of these effects rest on the incumbent shoulders of the marketer — who has had to grapple with the evolution of privacy landscapes as they gain momentum worldwide and has to figure out how to work with them in their day-to-day.

In today’s busy world of communications and data processing, it's easy to overlook compliance marketing responsibilities with the pressure of deadlines and business objectives. Knowing what the responsibilities are for compliance in marketing is often unclear at an operational level. This inevitably opens your company up to risk which can cost your company dearly if not addressed.