Digital Marketing Weekly: Issue 114

Best Practices for Email Newsletters [Give Your Leads the Content They Want]

Oh, hey there! Thanks for joining us again as we make our way through our exhilarating journey in the world of email marketing. If you haven’t already done so, be sure to check out our previous posts about email marketing basics, the types of marketing emails, and best practices you should know for lead nurturing emails. If you’re already caught up - that’s awesome! Now, who’s ready to dig deep into the wonderful world of email newsletters?

Lead Nurturing Emails [Best Practices You Should Know]

When it comes to email marketing, there are several different approaches that are worth incorporating into your strategy. One of these is the use of lead nurturing emails. In our last blog post, we talked about the different types of marketing emails, and lead nurturing emails landed in the number one spot. But what exactly are the best practices for creating a lead nurturing email campaign? That’s a good question - and we’re here to help! 

If you haven’t read the aforementioned blog, we highly recommend it. But for good ol’ time’s sake we’ll briefly explain what lead nurturing emails are right here, right now. Greyphin’s always got your back.

15 Stunning Examples of Small Business Website Design

If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. Honestly, I’m surprised that number isn’t higher.

As a small business, you might not have the budget to hire a designer, bring in a development team, or pay for a suite of design tools for your new site. A basic brochure site will probably have to do for now, right?

What is Brand Salience? [+How Do You Measure It?]

While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy.

Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23%?