Digital Marketing Weekly: Issue 111

How Are We Doing? What Marketing Questions Do You Have? [You Ask, We Answer]

Done-For-You digital marketing is what we do, so you don't have to. You got questions, we got answers. Just respond to this email with your questions, and we'll include your questions and our answers in future issues of Digital Marketing Weekly.

What is Email Marketing? [Email Marketing Basics]

You know about email - whether you’re sending email, receiving email, or signing up for email newsletters, it’s most likely you’re dealing with digital mail in one way or another on a daily basis.

And, if you’re not, then we need to talk. But that’s for another time. The point is this: email can be instrumental in your marketing strategy. But what is email marketing exactly?

Which Social Media Channels Do Consumers Spend Most Time On? [New Data]

Every day there’s something new on social media.

Recently, Twitter introduced Twitter Blue, a premium subscription-based version of its platform.

The question is, how are these changes impacting how consumers behave online? Are users moving away from Facebook?

Let’s see what the data says and what it means for brands. 

6 Steps to Build a Single Customer View & Improve Customer Experience

Ever see those cool 360-degree cameras on red carpets at award shows?

Someone famous will stand in the middle and several cameras positioned all around will simultaneously capture pictures of the star, creating a spectacular image that gives you a 360 view of the person.

Now, imagine if you could do that with your target audience? Capture them from all angles as they interact with your brand. With a single customer view, you can.

The issue is, many businesses struggle to know where to start.

At the end of this article, you’ll understand what a single customer view is and how to create one for your brand.