Digital Marketing Weekly: Issue 107

The Importance of Backlinking [And What Does it Mean?]

A long, long time ago, in a digital world far, far away, we wrote about backlinks in a blog post titled “Link Up with Backlinks to Help Your Website Gain Authority.” And, while that blog post is certainly valuable, we’d like to delve deeper into the world of backlinking - right here, right now.

The Top 3 Buyer Persona Myths, and How They Hurt Your Marketing Efforts

Meet Elizabeth: a 27-year-old nurse who drives a Honda Civic, enjoys making TikToks, and spends most of her time with her beautiful 9-month-old baby.

16 Benefits of Branding & Co-Branding

In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer.

3 Easy Steps to Build Your Brand Promise [+10 Examples]

If you're a decent human being, you always honor a pinky promise.