Digital Marketing Weekly: Issue 105

Google Analytics for Beginners [What You Need to Know]

Judging from our most recent blogs called “What is Google Analytics?” And “Features of Google Analytics 4,” it’s safe to say that the Greyphin team is pretty jazzed up on this analytics tool from Google. But what we haven’t touched on yet are some things about Google Analytics for beginners, such as terms that may be unfamiliar to newbies to the app

What is Twitter Spaces? [+Why Marketers Should Care]

Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces.

And now, the highly-discussed feature is finally available to all account holders with more than 600 followers.

Lead Source: What is It and Why It's Valuable To Your Team

The more you know about your buyer personas, leads, and customers, the easier it is to effectively target them. This entails identifying the channels and platforms in which they spend their time and understanding their needs and challenges.

How to Map Your Ecommerce Customer Journey [Template Included]

We've talked a lot about the customer journey -- how it impacts sales, service, and marketers.

But one segment that feels a little different is the ecommerce customer journey. The customer journey is different from service based companies, because it can be much quicker (buying from Amazon or an Instagram ad).