Digital Marketing Weekly: Issue 104

Features of Google Analytics 4 [It's Pretty Neato, We Promise]

We recently wrote a blog post called What is Google Analytics? [And Reasons to Use It], which is a comprehensive overview of the digital tool. But what we didn’t dive into deeper in that post, which we shall do in this one, is the specifics of the new Google Analytics 4.

How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours

Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down.

5 Lessons We Learned from These Famous Rebrands

It can be difficult (if not impossible) to create a brand that remains fresh, relevant, and inspiring years — or even decades — post-creation.

How to Track Clicks on a Link in Google Analytics 4

If you're a marketer, you've undoubtedly asked yourself, "How can I track clicks on a link in Google Analytics?"

Tracking clicks can help you understand where your audience is going from one page to another. It'll also let you know what links they're interested in, what CTAs they're clicking, and more.