Digital Marketing Weekly Issue 196

As any business owner knows, a recession can be a difficult time. With consumers cutting back on spending, it can be tempting to try to lure in customers with low prices. However, this strategy can backfire if you are not transparent about your pricing. If customers feel that they have been duped into spending more than they intended, they are likely to take their business elsewhere. Instead, it is important to be upfront about pricing from the start.

If you own or market a local brand, your camera has never been a greater business asset. Early smartphones may have inspired the selfie, and it’s a fantastic idea to photograph the owner and staff of a local business to prove both its authenticity and approachability, but in a commercial context, it’s the “shelfie” that’s I see coming to the fore as a signal to both customers and search engines of what to expect on your premises.

Local Services Ads allow you to showcase your services prominently at the top of Google’s search results pages and attract high-quality phone calls, messages, and appointment bookings in your selected areas. You can efficiently monitor your leads’ performance, including listening to call recordings with potential customers, and manage your listings, such as updating your hours and service areas.