Digital Marketing Weekly: Issue 8

A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

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Using Google Ads (formerly known as Google Adwords) might be the most profitable decision you make for your business.

This is not an exaggeration. Google owns nearly 75% of search engine market share. People turn to the platform to search 3.5 billion times a day for all their search needs. That means every second there are 2.5 million searches happening. Read more…

3 Image Tools for Marketers on a Budget

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Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help?

In this article, you’ll discover three affordable image design tools for marketers. Read more…

5 Best SEO Practices to Dominate Google Search Results

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SEO (Search Engine Optimization) is almost a rocket science for most bloggers. The good thing is, you don’t have to be an expert at SEO to be able to generate first page rankings to your site. Read more…

7 Ad Design Tips to Help Your Brand Cut Through the Noise

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Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention. Read more…

Facebook Ad Relevance Score Updates: What Marketers Need to Know

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Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you?

In this article, you’ll learn how to use Facebook ad relevance diagnostics to improve your advertising campaigns. Read more…

Reach is Overrated

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It might be the biggest misconception in all of advertising.

The Super Bowl has reach.

Google has reach.

Radio has reach.

So?

Why do you care if you can, for more money, reach more people? Read more…

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