Digital Marketing Weekly: Issue 6

The Beginner’s Guide to Facebook Messenger Ads

Woman on cell phone

With two billion messages on Facebook Messenger sent between people and businesses each month and 53% of people willing to buy from a company they can directly message Facebook Messenger, Facebook Messenger ads are one of the best ways to leverage the popularity and convenience of the app to generate more brand awareness and revenue. Read more…

The 12 Best Newsletter Tools in 2019

MailChimp Logo

Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. Read more…

How to Write High Converting B2B Emails

Woman writing email on laptop that's sitting on a desk

Steve Jobs wore the same uniform every day.

In fact, he owned 100 identical black mock turtlenecks. The uniform simplified his life and gave him one less thing to think about each morning.

Meanwhile, most of us stand in front of an overflowing closet and wonder what to wear. We may try on a shirt that doesn’t fit and then put on a different top—only to find a stain that we didn’t notice the last time we wore it. Soon, we have a pile of clothes on the floor and nothing to wear.

Steve Jobs knew that too many choices lead to decision paralysis. Read more…

5 Marketing Channels to Focus on in 2019

Woman sitting at desk, in front of Apple laptop

Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two keywords — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job. But distributing that content is just as crucial for your marketing success because if no one sees your content, they definitely won’t come. Read more…

Revenge of The Nerds: Facebook is developing human-level AI to Fight Bullying

Lego man sitting at desk, in front of laptop, and he's surrounded by Lego Storm Troopers

Facebook might be taking its bullying problem a lot more seriously than you think. Rather than hire more humans to flag troubling content, it plans on developing AI with human level intelligence to do the job. Read more…

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