Digital Marketing Weekly: Issue 12

21 Customer Acquisition Strategies to Win New Customers

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Figuring out how to acquire new customers is difficult. I’ve spend the past few years working with all kinds of different businesses across a range of industries to help them figure this out. Now I’m going to share a whole host of tactics that you can try out yourself to add more to your bottom line. Read more…

Why People Follow (And Unfollow) Brands on Social Media

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Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social.

The report was based on data from a survey conducted in February 2019 among 1,011 consumers.

Half of respondents say they follow brands on social media to learn about products/services, and 48% follow brands on social media to be entertained.

Some 40% say they follow brands to stay up to date on company news; 38%, to learn about promotions/discounts; 36%, to connect with similar people; 36%, to be inspired; and 35%, to be educated. Read more…

15 of The Best Instagram Stories Apps to Level Up Your Content

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Stickers, filters, animations—today’s Instagram Stories look better than ever. That might be because there are tons of amazing Instagram Story apps available.

With so many tools at your fingertips, creating stellar content has never been easier. Read more…

7 Secrets to Creating Impressive LinkedIn Showcase Pages

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LinkedIn Showcase Pages are a smart place to highlight a special side of your brand—especially if it’s business related. More than 90% of professionals rank LinkedIn as their platform of choice for professionally relevant content.

Your LinkedIn Showcase Page appears under the Affiliated Pages section of the main business profile. Here are some examples: Read more…

Time Spent With Mobile Now Exceeds TV

Americans will spend more time on their smartphones (and tablets) than watching traditional TV, which is broadly defined to include video downloaded from the internet, according to a new forecast from eMarketer. The forecast estimates adults will spend an average of 3 hours, 43 minutes daily on mobile devices, not counting calls, and 3 hours, 35 minutes watching TV. Read more…

How to Automate Keyword Ranking With STAT and Google Data Studio

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We asked SEO Analyst, Emily Christon of Ovative Group, to share how her team makes keyword rank reporting easy and digestible for all stakeholders. Read on to see how she combines the power of STAT with Google Data Studio for streamlined reporting that never fails to impress her clients. Read more…

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