Digital Marketing Weekly: Issue 11

Ikea Recreates Living Rooms From Famous TV Shows

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With its new campaign, the Swedish furniture giant is adapting its world to the codes of pop culture to create creative and surprising advertising. Read more…

How to Create Successful Facebook Messenger Ads

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A successful Facebook Messenger ad is only an ad until it becomes a conversation.

Using Messenger ads means your brand is ready to shift your relationship with every person who sees them. From general to personal, from public to private. Read more…

7 SEO Title Tag Hacks for Increased Rankings + Traffic

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Now, you may be asking yourself, “Are title tags even still important today in SEO?” You bet they are. We’ve done a lot of correlation studies in the past. Those correlation studies have shown different things sort of decreasing in the past years. But we’ve also seen a lot of experiments recently where people have changed their title tag and seen a significant, measurable increase in their rankings. Read more…

How to Create an Instagram Stories Style Guide (and What to Include)

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No matter how dedicated you are to running your company’s Instagram account, you can’t be there all the time. Everyone needs a vacation every now and then!

When another team member has to take the reins, an Instagram Stories style guide will help to set them up for success by covering everything they need to know. Read more…

How to Write the Best YouTube Descriptions: Tips and Examples

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Great YouTube marketing starts with great YouTube descriptions. There are two types of descriptions that every marketer needs to know. Read more…

What is TikTok, Who Uses it, and Should Brands Care About it?

What is TikTok in three words? Real short videos.

Or, as The Verge put it in a few more words, it’s “the closest thing we have to Vine,” the former video-sharing app owned by Twitter.

According to TechCrunch, TikTok is “the Instagram for the mobile video age.”

No matter how you describe it, the app is taking the digital world by storm, and marketers are taking note. Read more…

10 Basic SEO Tips to Index + Rank New Content Faster

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You publish some new content on your blog, on your website, and you sit around and you wait. You wait for it to be in Google’s index. You wait for it to rank. It’s a frustrating process that can take weeks or months to see those rankings increase. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster. Read more…

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