Digital Marketing Weekly: Issue 14

What Are the Best Times for Brands to Post to Facebook, Instagram, Twitter, and LinkedIn?

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Numerous factors go into determining the best times for brands to post on social platforms such as Facebook, Instagram, Twitter and LinkedIn, and conditions vary for every industry and every company, but Sprout Social took its 2019 stab at giving brands in six verticals a good starting point in answering those questions. Read more…

17 Examples of Personal Branding Done Right

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Success is often built on strong personal branding — because it immediately tells us who a person is and where their expertise lies. Personal branding isn’t limited to those in the public sphere. Regardless of who you are, you can showcase your talents. We’ve curated a list of excellent examples of well-defined personal brands to inspire your own. Read more…

The 9 Best Mind Mapping Tools for Designers

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A mind map is a diagram drawn to help brainstorm ideas without being forced to organize or structure them. Instead, ideas are visually depicted in a hierarchical structure showing the flow and relationship between various ideas as they arise, which allows us to analyze them and recall them with ease.

Let’s take a look at the types of mind maps that are used in UX, and the mind mapping tools that are used to create them. Read more…

How to Write a Blog Post: The Definitive Guide (2019)

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Today I’m going to show you how to write blog posts that get:

Hundreds of comments.

Thousands of social shares.

And first page Google rankings.

Let’s dive right in. Read more…

Consumers Indicate Experience, Not Price, as Top Conversion Factor

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According to the research, 66% of consumers rate experiences over price when it comes to making a purchase decision. Over half of those surveyed (52%) reported having left a website while shopping because of a poor site experience. Read more…

So Your Content Failed. Now What?

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Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Read more…

What 4.7 Billion Interactions Reveal About Customer Experience [Podcast]

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“This whole customer journey approach is definitely here to stay. We’ve now got five years of, essentially, 100% growth in journey interactions, and it continues to grow and accelerate. This was no flash in the pan when, for a couple of years, businesses were interested in this and then they moved on to the next thing. The interest is growing and strengthening. And so there’s definitely something long-term and permanent in this customer journey management space.” Read more…

Digital Marketing Weekly: Issue 12

21 Customer Acquisition Strategies to Win New Customers

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Figuring out how to acquire new customers is difficult. I’ve spend the past few years working with all kinds of different businesses across a range of industries to help them figure this out. Now I’m going to share a whole host of tactics that you can try out yourself to add more to your bottom line. Read more…

Why People Follow (And Unfollow) Brands on Social Media

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Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social.

The report was based on data from a survey conducted in February 2019 among 1,011 consumers.

Half of respondents say they follow brands on social media to learn about products/services, and 48% follow brands on social media to be entertained.

Some 40% say they follow brands to stay up to date on company news; 38%, to learn about promotions/discounts; 36%, to connect with similar people; 36%, to be inspired; and 35%, to be educated. Read more…

15 of The Best Instagram Stories Apps to Level Up Your Content

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Stickers, filters, animations—today’s Instagram Stories look better than ever. That might be because there are tons of amazing Instagram Story apps available.

With so many tools at your fingertips, creating stellar content has never been easier. Read more…

7 Secrets to Creating Impressive LinkedIn Showcase Pages

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LinkedIn Showcase Pages are a smart place to highlight a special side of your brand—especially if it’s business related. More than 90% of professionals rank LinkedIn as their platform of choice for professionally relevant content.

Your LinkedIn Showcase Page appears under the Affiliated Pages section of the main business profile. Here are some examples: Read more…

Time Spent With Mobile Now Exceeds TV

Americans will spend more time on their smartphones (and tablets) than watching traditional TV, which is broadly defined to include video downloaded from the internet, according to a new forecast from eMarketer. The forecast estimates adults will spend an average of 3 hours, 43 minutes daily on mobile devices, not counting calls, and 3 hours, 35 minutes watching TV. Read more…

How to Automate Keyword Ranking With STAT and Google Data Studio

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We asked SEO Analyst, Emily Christon of Ovative Group, to share how her team makes keyword rank reporting easy and digestible for all stakeholders. Read on to see how she combines the power of STAT with Google Data Studio for streamlined reporting that never fails to impress her clients. Read more…

Digital Marketing Weekly: Issue 11

Ikea Recreates Living Rooms From Famous TV Shows

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With its new campaign, the Swedish furniture giant is adapting its world to the codes of pop culture to create creative and surprising advertising. Read more…

How to Create Successful Facebook Messenger Ads

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A successful Facebook Messenger ad is only an ad until it becomes a conversation.

Using Messenger ads means your brand is ready to shift your relationship with every person who sees them. From general to personal, from public to private. Read more…

7 SEO Title Tag Hacks for Increased Rankings + Traffic

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Now, you may be asking yourself, “Are title tags even still important today in SEO?” You bet they are. We’ve done a lot of correlation studies in the past. Those correlation studies have shown different things sort of decreasing in the past years. But we’ve also seen a lot of experiments recently where people have changed their title tag and seen a significant, measurable increase in their rankings. Read more…

How to Create an Instagram Stories Style Guide (and What to Include)

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No matter how dedicated you are to running your company’s Instagram account, you can’t be there all the time. Everyone needs a vacation every now and then!

When another team member has to take the reins, an Instagram Stories style guide will help to set them up for success by covering everything they need to know. Read more…

How to Write the Best YouTube Descriptions: Tips and Examples

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Great YouTube marketing starts with great YouTube descriptions. There are two types of descriptions that every marketer needs to know. Read more…

What is TikTok, Who Uses it, and Should Brands Care About it?

What is TikTok in three words? Real short videos.

Or, as The Verge put it in a few more words, it’s “the closest thing we have to Vine,” the former video-sharing app owned by Twitter.

According to TechCrunch, TikTok is “the Instagram for the mobile video age.”

No matter how you describe it, the app is taking the digital world by storm, and marketers are taking note. Read more…

10 Basic SEO Tips to Index + Rank New Content Faster

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You publish some new content on your blog, on your website, and you sit around and you wait. You wait for it to be in Google’s index. You wait for it to rank. It’s a frustrating process that can take weeks or months to see those rankings increase. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster. Read more…

Digital Marketing Weekly: Issue 10

How Neil Patel Gains 1,260 Instagram Followers Per Week

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Grow your Instagram followers with Neil Patel’s proven techniques. If you don’t know who Neil is, well you need to. He’s kind of a big deal in the SEO world. Read more…

Bing PPC Ads: How They Work (and Compare to Google Ads)

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If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry’s long-standing powerhouse. Read more…

5 Keys to Building Better Buyer Experiences

In recent years, the B2B sales landscape has changed significantly, becoming more complex and therefore more challenging.

Modern buyers have high expectations. Because of websites like Amazon, we’ve all come to expect information to be readily available at our fingertips. Even B2B buyers are acting more like consumers and demanding frictionless, convenient buying experiences. Read more…

How to Get Started With Facebook Business Manager

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Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts?

In this article, you’ll discover how to give people access to your Facebook business assets in Facebook Business Manager. Read more…

Site Speed is Key for SEO in 2019 (and Beyond)

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How fast your site loads has an impact on your results. Period.

In fact, if your site doesn’t load in just over the time it took you get to “period,” you could lose visitors. That’s right: Today’s website visitors are looking for instant gratification. They don’t have the patience to wait for your website, no matter how great it might be when it finally does load. Read more…

How to Rank New Content Faster

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Creating new content is hard work, but creating new content that ranks is soul crushing. Learn how to create content that ranks faster, here.

9 SEO Trends to Keep Pace With in 2019

There was a time, not all that long ago, we had to physically visit a physical store or business to find out about the products or services on offer.

To get similar information today, most people type in a product-related query or business name into a search engine browser on their desktop or mobile device.

Hence the importance of search engine optimization (SEO).

Today, to a large extent, business websites are how customers find businesses and how businesses find customers, and so the content on those websites must be search-optimized. Read more…

Digital Marketing Weekly: Issue 9

This Game of Thrones Fan Remade The Ending as an 80’s John Hughes Film And We Thought You’d Want to See it

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Top Marketing Podcasts That Will Make You Smarter

Are you looking for some good podcasts to listen to while commuting? Wondering which podcasts are the best?

We’ve done the research for you. Read more…

The Beginner’s Guide to Online Marketing

Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide. Read more…

Have Fun With Your Social Media

Be bold. Be fun. Be yourself. Read more…

6 Product Management Practices For Your Marketing

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Content strategy is a phrase that means a lot of different things to a lot of different people.

For some, it’s a rigorous, drawn-out process that can take months to complete. Read more…

5 Key Ways to Boost Your Conversions Using This Psychological Principle

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Have you ever thought about why you no longer feel your clothes or why it eventually feels as if they’re part of you? Or why, though it initially feels different, your shoes feel like an extension of your legs after you’ve worn them for a while? Read more…

The 15 Best WordPress Widgets for Your Website

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If you can name it, there’s a WordPress widget for it.

What started as a way to customize your sidebar has become an unimaginable wealth of usefulness. Widgets allow you to easily add complex functions to your site that can have a huge impact on the user experience. Read more…

Digital Marketing Weekly: Issue 8

A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

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Using Google Ads (formerly known as Google Adwords) might be the most profitable decision you make for your business.

This is not an exaggeration. Google owns nearly 75% of search engine market share. People turn to the platform to search 3.5 billion times a day for all their search needs. That means every second there are 2.5 million searches happening. Read more…

3 Image Tools for Marketers on a Budget

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Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help?

In this article, you’ll discover three affordable image design tools for marketers. Read more…

5 Best SEO Practices to Dominate Google Search Results

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SEO (Search Engine Optimization) is almost a rocket science for most bloggers. The good thing is, you don’t have to be an expert at SEO to be able to generate first page rankings to your site. Read more…

7 Ad Design Tips to Help Your Brand Cut Through the Noise

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Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention. Read more…

Facebook Ad Relevance Score Updates: What Marketers Need to Know

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Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you?

In this article, you’ll learn how to use Facebook ad relevance diagnostics to improve your advertising campaigns. Read more…

Reach is Overrated

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It might be the biggest misconception in all of advertising.

The Super Bowl has reach.

Google has reach.

Radio has reach.

So?

Why do you care if you can, for more money, reach more people? Read more…

Digital Marketing Weekly: Issue 7

7 Best Social Media Monitoring Tools For Any Business

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For this post, we’ve put together a list of 7 most robust social media monitoring tools to bring you real-time insights on your customers, market, and competition. Read more…

3 Ways Entrepreneurs Can Build a Successful Personal Brand

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Loved by agents in the real estate industry, Gary Vaynerchuk has solved the code of developing a personal brand. By turning his father’s liquor store into an ecommerce business, Vaynerchuk grew Wine Library’s revenues from $3 million to $60 million annually. Now the owner of VaynerMedia and Gallery Media Group, Vaynerchuk produces content on every available platform — bestselling books, podcasts, a YouTube channel and social media — believing that a brand is built in the court of public opinion. Read more…

The Best 18 Online Marketing Tools for Small Businesses

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Implementing a successful content marketing strategy for your business is a critical component for sustained growth — and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Read more…

Creating Quality Content (For Search Engines and People)

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Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand?

If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent. In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. Read more…

Using SERP to Build Your Keyword List

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Keyword lists keeping you up at night? We feel you — and so does every other SEO. There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Read more…

How to Generate 100 Content Ideas in 60 Seconds (Seriously)

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How do you figure out what you should blog about? Read more…

Digital Marketing Weekly: Issue 6

The Beginner’s Guide to Facebook Messenger Ads

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With two billion messages on Facebook Messenger sent between people and businesses each month and 53% of people willing to buy from a company they can directly message Facebook Messenger, Facebook Messenger ads are one of the best ways to leverage the popularity and convenience of the app to generate more brand awareness and revenue. Read more…

The 12 Best Newsletter Tools in 2019

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Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. Read more…

How to Write High Converting B2B Emails

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Steve Jobs wore the same uniform every day.

In fact, he owned 100 identical black mock turtlenecks. The uniform simplified his life and gave him one less thing to think about each morning.

Meanwhile, most of us stand in front of an overflowing closet and wonder what to wear. We may try on a shirt that doesn’t fit and then put on a different top—only to find a stain that we didn’t notice the last time we wore it. Soon, we have a pile of clothes on the floor and nothing to wear.

Steve Jobs knew that too many choices lead to decision paralysis. Read more…

5 Marketing Channels to Focus on in 2019

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Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two keywords — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job. But distributing that content is just as crucial for your marketing success because if no one sees your content, they definitely won’t come. Read more…

Revenge of The Nerds: Facebook is developing human-level AI to Fight Bullying

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Facebook might be taking its bullying problem a lot more seriously than you think. Rather than hire more humans to flag troubling content, it plans on developing AI with human level intelligence to do the job. Read more…