Digital Marketing Weekly: Issue 7

7 Best Social Media Monitoring Tools For Any Business

blur-blurred-background-cellphone

For this post, we’ve put together a list of 7 most robust social media monitoring tools to bring you real-time insights on your customers, market, and competition. Read more…

3 Ways Entrepreneurs Can Build a Successful Personal Brand

adult woman using laptop while seated in red chair at bar top

Loved by agents in the real estate industry, Gary Vaynerchuk has solved the code of developing a personal brand. By turning his father’s liquor store into an ecommerce business, Vaynerchuk grew Wine Library’s revenues from $3 million to $60 million annually. Now the owner of VaynerMedia and Gallery Media Group, Vaynerchuk produces content on every available platform — bestselling books, podcasts, a YouTube channel and social media — believing that a brand is built in the court of public opinion. Read more…

The Best 18 Online Marketing Tools for Small Businesses

Black and white image of a man sitting at a desk in a home office

Implementing a successful content marketing strategy for your business is a critical component for sustained growth — and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Read more…

Creating Quality Content (For Search Engines and People)

Pink background with white imagination clouds trickling up

Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand?

If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent. In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. Read more…

Using SERP to Build Your Keyword List

computer-computer-keyboard-keyboard

Keyword lists keeping you up at night? We feel you — and so does every other SEO. There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Read more…

How to Generate 100 Content Ideas in 60 Seconds (Seriously)

Scrabble letters spelling BLOG

How do you figure out what you should blog about? Read more…

Digital Marketing Weekly: Issue 6

The Beginner’s Guide to Facebook Messenger Ads

Woman on cell phone

With two billion messages on Facebook Messenger sent between people and businesses each month and 53% of people willing to buy from a company they can directly message Facebook Messenger, Facebook Messenger ads are one of the best ways to leverage the popularity and convenience of the app to generate more brand awareness and revenue. Read more…

The 12 Best Newsletter Tools in 2019

MailChimp Logo

Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. Read more…

How to Write High Converting B2B Emails

Woman writing email on laptop that's sitting on a desk

Steve Jobs wore the same uniform every day.

In fact, he owned 100 identical black mock turtlenecks. The uniform simplified his life and gave him one less thing to think about each morning.

Meanwhile, most of us stand in front of an overflowing closet and wonder what to wear. We may try on a shirt that doesn’t fit and then put on a different top—only to find a stain that we didn’t notice the last time we wore it. Soon, we have a pile of clothes on the floor and nothing to wear.

Steve Jobs knew that too many choices lead to decision paralysis. Read more…

5 Marketing Channels to Focus on in 2019

Woman sitting at desk, in front of Apple laptop

Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two keywords — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job. But distributing that content is just as crucial for your marketing success because if no one sees your content, they definitely won’t come. Read more…

Revenge of The Nerds: Facebook is developing human-level AI to Fight Bullying

Lego man sitting at desk, in front of laptop, and he's surrounded by Lego Storm Troopers

Facebook might be taking its bullying problem a lot more seriously than you think. Rather than hire more humans to flag troubling content, it plans on developing AI with human level intelligence to do the job. Read more…

Digital Marketing Weekly: Issue 5

Want a 35% Conversion Rate? Of Course You Do.

adult-blur-businessman

In sales, most professionals say getting prospects 99% of the way towards a purchase is easy, but getting them across the final 1% is the hardest part of the job. Crossing the finish line, just like in a marathon, is extremely challenging. Read more…

SEO The Sh*t Out of Your LinkedIn Profile

businessman drinking coffee in coffee shop

Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization. Read more…

15 of The Best Chrome Extensions For Marketing

Laptop with graphs on it on desk

Need more of the best Chrome apps for your social media marketing? Read more…

HubSpot’s 12 Favorite Digital Marketing Tips

iPhone with a Steve Jobs quote

With over four billion internet users globally, and more than 3.4 billion active social media users, it stands to reason digital marketing is vital for reaching a larger audience than you could through traditional methods alone.Read more…

Podcast Ads: The Next Frontier?

ads-architecture-buildings

Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This figure accounts for 4.5 percent of global audio ad spending, up from 1.9 percent in 2018. Read more…

Digital Marketing Weekly: Issue 3

7 Tips for Running Engaging Instagram Giveaways

Right hand holding a white iPhone with the Instagam log in page on the screen

With 80% of Instagram users following at least one business, it makes sense that you’d want to increase your own visibility and reach on the platform — but with such immense competition, it can be a difficult task to accomplish. These 7 tips just might be what you’ve been looking for.

How to Create a Global SEO Strategy

Boy with black glasses smiling

Every website needs a great Global SEO Strategy. Learn how to design yours here.

Blogging for Beginners: 1 Surefire Way to Accelerate Your Success Quickly

Person in bunny suit standing in front of a cloudy sky and mountainous horizon

You need an audience, and blogging is one of the best ways to build one. If you know you should be blogging but have no idea where to start, then this article’s for you.

11 Best Marketing Automation Software Tools in 2019

Red toy robot standing on desktop, surrounded by laptops and monitors

A majority of businesses are using some form of marketing automation nowadays — in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. Don’t get left behind.

7 of the Best Blogging Platforms for 2019

Blog is spelled out, like in Scrabble, on a grey background

You know you should be blogging. Start your blog on one of the 7 best blogging platforms of 2019.

17 Charts That Show Where Social Media is Heading

Snapchat on home screen of phone on black and yellow background

You already know it’s harder to get traffic from the social web unless you spend money on ads. So how do you compete? Read this article to find out.