Digital Marketing Weekly: Issue 14

What Are the Best Times for Brands to Post to Facebook, Instagram, Twitter, and LinkedIn?

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Numerous factors go into determining the best times for brands to post on social platforms such as Facebook, Instagram, Twitter and LinkedIn, and conditions vary for every industry and every company, but Sprout Social took its 2019 stab at giving brands in six verticals a good starting point in answering those questions. Read more…

17 Examples of Personal Branding Done Right

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Success is often built on strong personal branding — because it immediately tells us who a person is and where their expertise lies. Personal branding isn’t limited to those in the public sphere. Regardless of who you are, you can showcase your talents. We’ve curated a list of excellent examples of well-defined personal brands to inspire your own. Read more…

The 9 Best Mind Mapping Tools for Designers

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A mind map is a diagram drawn to help brainstorm ideas without being forced to organize or structure them. Instead, ideas are visually depicted in a hierarchical structure showing the flow and relationship between various ideas as they arise, which allows us to analyze them and recall them with ease.

Let’s take a look at the types of mind maps that are used in UX, and the mind mapping tools that are used to create them. Read more…

How to Write a Blog Post: The Definitive Guide (2019)

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Today I’m going to show you how to write blog posts that get:

Hundreds of comments.

Thousands of social shares.

And first page Google rankings.

Let’s dive right in. Read more…

Consumers Indicate Experience, Not Price, as Top Conversion Factor

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According to the research, 66% of consumers rate experiences over price when it comes to making a purchase decision. Over half of those surveyed (52%) reported having left a website while shopping because of a poor site experience. Read more…

So Your Content Failed. Now What?

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Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Read more…

What 4.7 Billion Interactions Reveal About Customer Experience [Podcast]

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“This whole customer journey approach is definitely here to stay. We’ve now got five years of, essentially, 100% growth in journey interactions, and it continues to grow and accelerate. This was no flash in the pan when, for a couple of years, businesses were interested in this and then they moved on to the next thing. The interest is growing and strengthening. And so there’s definitely something long-term and permanent in this customer journey management space.” Read more…

Digital Marketing Weekly: Issue 12

21 Customer Acquisition Strategies to Win New Customers

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Figuring out how to acquire new customers is difficult. I’ve spend the past few years working with all kinds of different businesses across a range of industries to help them figure this out. Now I’m going to share a whole host of tactics that you can try out yourself to add more to your bottom line. Read more…

Why People Follow (And Unfollow) Brands on Social Media

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Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social.

The report was based on data from a survey conducted in February 2019 among 1,011 consumers.

Half of respondents say they follow brands on social media to learn about products/services, and 48% follow brands on social media to be entertained.

Some 40% say they follow brands to stay up to date on company news; 38%, to learn about promotions/discounts; 36%, to connect with similar people; 36%, to be inspired; and 35%, to be educated. Read more…

15 of The Best Instagram Stories Apps to Level Up Your Content

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Stickers, filters, animations—today’s Instagram Stories look better than ever. That might be because there are tons of amazing Instagram Story apps available.

With so many tools at your fingertips, creating stellar content has never been easier. Read more…

7 Secrets to Creating Impressive LinkedIn Showcase Pages

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LinkedIn Showcase Pages are a smart place to highlight a special side of your brand—especially if it’s business related. More than 90% of professionals rank LinkedIn as their platform of choice for professionally relevant content.

Your LinkedIn Showcase Page appears under the Affiliated Pages section of the main business profile. Here are some examples: Read more…

Time Spent With Mobile Now Exceeds TV

Americans will spend more time on their smartphones (and tablets) than watching traditional TV, which is broadly defined to include video downloaded from the internet, according to a new forecast from eMarketer. The forecast estimates adults will spend an average of 3 hours, 43 minutes daily on mobile devices, not counting calls, and 3 hours, 35 minutes watching TV. Read more…

How to Automate Keyword Ranking With STAT and Google Data Studio

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We asked SEO Analyst, Emily Christon of Ovative Group, to share how her team makes keyword rank reporting easy and digestible for all stakeholders. Read on to see how she combines the power of STAT with Google Data Studio for streamlined reporting that never fails to impress her clients. Read more…

Digital Marketing Weekly: Issue 5

Want a 35% Conversion Rate? Of Course You Do.

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In sales, most professionals say getting prospects 99% of the way towards a purchase is easy, but getting them across the final 1% is the hardest part of the job. Crossing the finish line, just like in a marathon, is extremely challenging. Read more…

SEO The Sh*t Out of Your LinkedIn Profile

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Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization. Read more…

15 of The Best Chrome Extensions For Marketing

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Need more of the best Chrome apps for your social media marketing? Read more…

HubSpot’s 12 Favorite Digital Marketing Tips

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With over four billion internet users globally, and more than 3.4 billion active social media users, it stands to reason digital marketing is vital for reaching a larger audience than you could through traditional methods alone.Read more…

Podcast Ads: The Next Frontier?

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Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This figure accounts for 4.5 percent of global audio ad spending, up from 1.9 percent in 2018. Read more…