Digital Marketing Weekly: Issue 14

What Are the Best Times for Brands to Post to Facebook, Instagram, Twitter, and LinkedIn?

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Numerous factors go into determining the best times for brands to post on social platforms such as Facebook, Instagram, Twitter and LinkedIn, and conditions vary for every industry and every company, but Sprout Social took its 2019 stab at giving brands in six verticals a good starting point in answering those questions. Read more…

17 Examples of Personal Branding Done Right

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Success is often built on strong personal branding — because it immediately tells us who a person is and where their expertise lies. Personal branding isn’t limited to those in the public sphere. Regardless of who you are, you can showcase your talents. We’ve curated a list of excellent examples of well-defined personal brands to inspire your own. Read more…

The 9 Best Mind Mapping Tools for Designers

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A mind map is a diagram drawn to help brainstorm ideas without being forced to organize or structure them. Instead, ideas are visually depicted in a hierarchical structure showing the flow and relationship between various ideas as they arise, which allows us to analyze them and recall them with ease.

Let’s take a look at the types of mind maps that are used in UX, and the mind mapping tools that are used to create them. Read more…

How to Write a Blog Post: The Definitive Guide (2019)

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Today I’m going to show you how to write blog posts that get:

Hundreds of comments.

Thousands of social shares.

And first page Google rankings.

Let’s dive right in. Read more…

Consumers Indicate Experience, Not Price, as Top Conversion Factor

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According to the research, 66% of consumers rate experiences over price when it comes to making a purchase decision. Over half of those surveyed (52%) reported having left a website while shopping because of a poor site experience. Read more…

So Your Content Failed. Now What?

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Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Read more…

What 4.7 Billion Interactions Reveal About Customer Experience [Podcast]

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“This whole customer journey approach is definitely here to stay. We’ve now got five years of, essentially, 100% growth in journey interactions, and it continues to grow and accelerate. This was no flash in the pan when, for a couple of years, businesses were interested in this and then they moved on to the next thing. The interest is growing and strengthening. And so there’s definitely something long-term and permanent in this customer journey management space.” Read more…

Digital Marketing Weekly: Issue 12

21 Customer Acquisition Strategies to Win New Customers

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Figuring out how to acquire new customers is difficult. I’ve spend the past few years working with all kinds of different businesses across a range of industries to help them figure this out. Now I’m going to share a whole host of tactics that you can try out yourself to add more to your bottom line. Read more…

Why People Follow (And Unfollow) Brands on Social Media

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Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social.

The report was based on data from a survey conducted in February 2019 among 1,011 consumers.

Half of respondents say they follow brands on social media to learn about products/services, and 48% follow brands on social media to be entertained.

Some 40% say they follow brands to stay up to date on company news; 38%, to learn about promotions/discounts; 36%, to connect with similar people; 36%, to be inspired; and 35%, to be educated. Read more…

15 of The Best Instagram Stories Apps to Level Up Your Content

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Stickers, filters, animations—today’s Instagram Stories look better than ever. That might be because there are tons of amazing Instagram Story apps available.

With so many tools at your fingertips, creating stellar content has never been easier. Read more…

7 Secrets to Creating Impressive LinkedIn Showcase Pages

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LinkedIn Showcase Pages are a smart place to highlight a special side of your brand—especially if it’s business related. More than 90% of professionals rank LinkedIn as their platform of choice for professionally relevant content.

Your LinkedIn Showcase Page appears under the Affiliated Pages section of the main business profile. Here are some examples: Read more…

Time Spent With Mobile Now Exceeds TV

Americans will spend more time on their smartphones (and tablets) than watching traditional TV, which is broadly defined to include video downloaded from the internet, according to a new forecast from eMarketer. The forecast estimates adults will spend an average of 3 hours, 43 minutes daily on mobile devices, not counting calls, and 3 hours, 35 minutes watching TV. Read more…

How to Automate Keyword Ranking With STAT and Google Data Studio

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We asked SEO Analyst, Emily Christon of Ovative Group, to share how her team makes keyword rank reporting easy and digestible for all stakeholders. Read on to see how she combines the power of STAT with Google Data Studio for streamlined reporting that never fails to impress her clients. Read more…

Digital Marketing Weekly: Issue 11

Ikea Recreates Living Rooms From Famous TV Shows

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With its new campaign, the Swedish furniture giant is adapting its world to the codes of pop culture to create creative and surprising advertising. Read more…

How to Create Successful Facebook Messenger Ads

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A successful Facebook Messenger ad is only an ad until it becomes a conversation.

Using Messenger ads means your brand is ready to shift your relationship with every person who sees them. From general to personal, from public to private. Read more…

7 SEO Title Tag Hacks for Increased Rankings + Traffic

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Now, you may be asking yourself, “Are title tags even still important today in SEO?” You bet they are. We’ve done a lot of correlation studies in the past. Those correlation studies have shown different things sort of decreasing in the past years. But we’ve also seen a lot of experiments recently where people have changed their title tag and seen a significant, measurable increase in their rankings. Read more…

How to Create an Instagram Stories Style Guide (and What to Include)

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No matter how dedicated you are to running your company’s Instagram account, you can’t be there all the time. Everyone needs a vacation every now and then!

When another team member has to take the reins, an Instagram Stories style guide will help to set them up for success by covering everything they need to know. Read more…

How to Write the Best YouTube Descriptions: Tips and Examples

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Great YouTube marketing starts with great YouTube descriptions. There are two types of descriptions that every marketer needs to know. Read more…

What is TikTok, Who Uses it, and Should Brands Care About it?

What is TikTok in three words? Real short videos.

Or, as The Verge put it in a few more words, it’s “the closest thing we have to Vine,” the former video-sharing app owned by Twitter.

According to TechCrunch, TikTok is “the Instagram for the mobile video age.”

No matter how you describe it, the app is taking the digital world by storm, and marketers are taking note. Read more…

10 Basic SEO Tips to Index + Rank New Content Faster

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You publish some new content on your blog, on your website, and you sit around and you wait. You wait for it to be in Google’s index. You wait for it to rank. It’s a frustrating process that can take weeks or months to see those rankings increase. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster. Read more…

Digital Marketing Weekly: Issue 10

How Neil Patel Gains 1,260 Instagram Followers Per Week

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Grow your Instagram followers with Neil Patel’s proven techniques. If you don’t know who Neil is, well you need to. He’s kind of a big deal in the SEO world. Read more…

Bing PPC Ads: How They Work (and Compare to Google Ads)

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If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry’s long-standing powerhouse. Read more…

5 Keys to Building Better Buyer Experiences

In recent years, the B2B sales landscape has changed significantly, becoming more complex and therefore more challenging.

Modern buyers have high expectations. Because of websites like Amazon, we’ve all come to expect information to be readily available at our fingertips. Even B2B buyers are acting more like consumers and demanding frictionless, convenient buying experiences. Read more…

How to Get Started With Facebook Business Manager

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Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts?

In this article, you’ll discover how to give people access to your Facebook business assets in Facebook Business Manager. Read more…

Site Speed is Key for SEO in 2019 (and Beyond)

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How fast your site loads has an impact on your results. Period.

In fact, if your site doesn’t load in just over the time it took you get to “period,” you could lose visitors. That’s right: Today’s website visitors are looking for instant gratification. They don’t have the patience to wait for your website, no matter how great it might be when it finally does load. Read more…

How to Rank New Content Faster

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Creating new content is hard work, but creating new content that ranks is soul crushing. Learn how to create content that ranks faster, here.

9 SEO Trends to Keep Pace With in 2019

There was a time, not all that long ago, we had to physically visit a physical store or business to find out about the products or services on offer.

To get similar information today, most people type in a product-related query or business name into a search engine browser on their desktop or mobile device.

Hence the importance of search engine optimization (SEO).

Today, to a large extent, business websites are how customers find businesses and how businesses find customers, and so the content on those websites must be search-optimized. Read more…

Digital Marketing Weekly: Issue 4

Learn How Marvel Generates a 68% Conversion Rate

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2% and 18 minutes.

That’s the average reach of aFacebook post andlife of a tweet, respectively.

Crazy insignificant, right?

These are networks that millions of people spend time on every single day — and they seem to offer such slim, fleeting opportunities for brands. Read more…

Hot Instagram Tips From Hubspot’s Social Media Manager

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Instagram officially has one billion monthly active users — and 80% of those users follow a business. Your business isn’t on Instagram? Well, chances are good that your customer is. So it might be time to start ‘doing it for the ‘gram’. Read more…

Which Instagram Metrics Matter & How to Use them

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Instagram Stories may be ephemeral, but that doesn’t make measuring them any less important. More than 500 million accounts interact with Stories every day, and Instagram Stories analytics provide the tools for brands to understand how followers are engaging with them. Read more…

How to Cross Post to Instagram From Facebook

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Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop?

In this article, you’ll learn how to cross-post from Facebook to Instagram via your desktop. Read more…

Digital Marketing Weekly: Issue 3

7 Tips for Running Engaging Instagram Giveaways

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With 80% of Instagram users following at least one business, it makes sense that you’d want to increase your own visibility and reach on the platform — but with such immense competition, it can be a difficult task to accomplish. These 7 tips just might be what you’ve been looking for.

How to Create a Global SEO Strategy

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Every website needs a great Global SEO Strategy. Learn how to design yours here.

Blogging for Beginners: 1 Surefire Way to Accelerate Your Success Quickly

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You need an audience, and blogging is one of the best ways to build one. If you know you should be blogging but have no idea where to start, then this article’s for you.

11 Best Marketing Automation Software Tools in 2019

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A majority of businesses are using some form of marketing automation nowadays — in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. Don’t get left behind.

7 of the Best Blogging Platforms for 2019

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You know you should be blogging. Start your blog on one of the 7 best blogging platforms of 2019.

17 Charts That Show Where Social Media is Heading

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You already know it’s harder to get traffic from the social web unless you spend money on ads. So how do you compete? Read this article to find out.