Digital Marketing Weekly: Issue 14

What Are the Best Times for Brands to Post to Facebook, Instagram, Twitter, and LinkedIn?

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Numerous factors go into determining the best times for brands to post on social platforms such as Facebook, Instagram, Twitter and LinkedIn, and conditions vary for every industry and every company, but Sprout Social took its 2019 stab at giving brands in six verticals a good starting point in answering those questions. Read more…

17 Examples of Personal Branding Done Right

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Success is often built on strong personal branding — because it immediately tells us who a person is and where their expertise lies. Personal branding isn’t limited to those in the public sphere. Regardless of who you are, you can showcase your talents. We’ve curated a list of excellent examples of well-defined personal brands to inspire your own. Read more…

The 9 Best Mind Mapping Tools for Designers

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A mind map is a diagram drawn to help brainstorm ideas without being forced to organize or structure them. Instead, ideas are visually depicted in a hierarchical structure showing the flow and relationship between various ideas as they arise, which allows us to analyze them and recall them with ease.

Let’s take a look at the types of mind maps that are used in UX, and the mind mapping tools that are used to create them. Read more…

How to Write a Blog Post: The Definitive Guide (2019)

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Today I’m going to show you how to write blog posts that get:

Hundreds of comments.

Thousands of social shares.

And first page Google rankings.

Let’s dive right in. Read more…

Consumers Indicate Experience, Not Price, as Top Conversion Factor

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According to the research, 66% of consumers rate experiences over price when it comes to making a purchase decision. Over half of those surveyed (52%) reported having left a website while shopping because of a poor site experience. Read more…

So Your Content Failed. Now What?

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Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Read more…

What 4.7 Billion Interactions Reveal About Customer Experience [Podcast]

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“This whole customer journey approach is definitely here to stay. We’ve now got five years of, essentially, 100% growth in journey interactions, and it continues to grow and accelerate. This was no flash in the pan when, for a couple of years, businesses were interested in this and then they moved on to the next thing. The interest is growing and strengthening. And so there’s definitely something long-term and permanent in this customer journey management space.” Read more…

Digital Marketing Weekly: Issue 12

21 Customer Acquisition Strategies to Win New Customers

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Figuring out how to acquire new customers is difficult. I’ve spend the past few years working with all kinds of different businesses across a range of industries to help them figure this out. Now I’m going to share a whole host of tactics that you can try out yourself to add more to your bottom line. Read more…

Why People Follow (And Unfollow) Brands on Social Media

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Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social.

The report was based on data from a survey conducted in February 2019 among 1,011 consumers.

Half of respondents say they follow brands on social media to learn about products/services, and 48% follow brands on social media to be entertained.

Some 40% say they follow brands to stay up to date on company news; 38%, to learn about promotions/discounts; 36%, to connect with similar people; 36%, to be inspired; and 35%, to be educated. Read more…

15 of The Best Instagram Stories Apps to Level Up Your Content

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Stickers, filters, animations—today’s Instagram Stories look better than ever. That might be because there are tons of amazing Instagram Story apps available.

With so many tools at your fingertips, creating stellar content has never been easier. Read more…

7 Secrets to Creating Impressive LinkedIn Showcase Pages

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LinkedIn Showcase Pages are a smart place to highlight a special side of your brand—especially if it’s business related. More than 90% of professionals rank LinkedIn as their platform of choice for professionally relevant content.

Your LinkedIn Showcase Page appears under the Affiliated Pages section of the main business profile. Here are some examples: Read more…

Time Spent With Mobile Now Exceeds TV

Americans will spend more time on their smartphones (and tablets) than watching traditional TV, which is broadly defined to include video downloaded from the internet, according to a new forecast from eMarketer. The forecast estimates adults will spend an average of 3 hours, 43 minutes daily on mobile devices, not counting calls, and 3 hours, 35 minutes watching TV. Read more…

How to Automate Keyword Ranking With STAT and Google Data Studio

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We asked SEO Analyst, Emily Christon of Ovative Group, to share how her team makes keyword rank reporting easy and digestible for all stakeholders. Read on to see how she combines the power of STAT with Google Data Studio for streamlined reporting that never fails to impress her clients. Read more…

Digital Marketing Weekly: Issue 9

This Game of Thrones Fan Remade The Ending as an 80’s John Hughes Film And We Thought You’d Want to See it

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Top Marketing Podcasts That Will Make You Smarter

Are you looking for some good podcasts to listen to while commuting? Wondering which podcasts are the best?

We’ve done the research for you. Read more…

The Beginner’s Guide to Online Marketing

Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide. Read more…

Have Fun With Your Social Media

Be bold. Be fun. Be yourself. Read more…

6 Product Management Practices For Your Marketing

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Content strategy is a phrase that means a lot of different things to a lot of different people.

For some, it’s a rigorous, drawn-out process that can take months to complete. Read more…

5 Key Ways to Boost Your Conversions Using This Psychological Principle

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Have you ever thought about why you no longer feel your clothes or why it eventually feels as if they’re part of you? Or why, though it initially feels different, your shoes feel like an extension of your legs after you’ve worn them for a while? Read more…

The 15 Best WordPress Widgets for Your Website

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If you can name it, there’s a WordPress widget for it.

What started as a way to customize your sidebar has become an unimaginable wealth of usefulness. Widgets allow you to easily add complex functions to your site that can have a huge impact on the user experience. Read more…

Digital Marketing Weekly: Issue 6

The Beginner’s Guide to Facebook Messenger Ads

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With two billion messages on Facebook Messenger sent between people and businesses each month and 53% of people willing to buy from a company they can directly message Facebook Messenger, Facebook Messenger ads are one of the best ways to leverage the popularity and convenience of the app to generate more brand awareness and revenue. Read more…

The 12 Best Newsletter Tools in 2019

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Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. Read more…

How to Write High Converting B2B Emails

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Steve Jobs wore the same uniform every day.

In fact, he owned 100 identical black mock turtlenecks. The uniform simplified his life and gave him one less thing to think about each morning.

Meanwhile, most of us stand in front of an overflowing closet and wonder what to wear. We may try on a shirt that doesn’t fit and then put on a different top—only to find a stain that we didn’t notice the last time we wore it. Soon, we have a pile of clothes on the floor and nothing to wear.

Steve Jobs knew that too many choices lead to decision paralysis. Read more…

5 Marketing Channels to Focus on in 2019

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Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two keywords — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job. But distributing that content is just as crucial for your marketing success because if no one sees your content, they definitely won’t come. Read more…

Revenge of The Nerds: Facebook is developing human-level AI to Fight Bullying

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Facebook might be taking its bullying problem a lot more seriously than you think. Rather than hire more humans to flag troubling content, it plans on developing AI with human level intelligence to do the job. Read more…

Digital Marketing Weekly: Issue 5

Want a 35% Conversion Rate? Of Course You Do.

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In sales, most professionals say getting prospects 99% of the way towards a purchase is easy, but getting them across the final 1% is the hardest part of the job. Crossing the finish line, just like in a marathon, is extremely challenging. Read more…

SEO The Sh*t Out of Your LinkedIn Profile

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Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization. Read more…

15 of The Best Chrome Extensions For Marketing

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Need more of the best Chrome apps for your social media marketing? Read more…

HubSpot’s 12 Favorite Digital Marketing Tips

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With over four billion internet users globally, and more than 3.4 billion active social media users, it stands to reason digital marketing is vital for reaching a larger audience than you could through traditional methods alone.Read more…

Podcast Ads: The Next Frontier?

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Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This figure accounts for 4.5 percent of global audio ad spending, up from 1.9 percent in 2018. Read more…