Digital Marketing Weekly: Issue 6

The Beginner’s Guide to Facebook Messenger Ads

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With two billion messages on Facebook Messenger sent between people and businesses each month and 53% of people willing to buy from a company they can directly message Facebook Messenger, Facebook Messenger ads are one of the best ways to leverage the popularity and convenience of the app to generate more brand awareness and revenue. Read more…

The 12 Best Newsletter Tools in 2019

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Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. Read more…

How to Write High Converting B2B Emails

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Steve Jobs wore the same uniform every day.

In fact, he owned 100 identical black mock turtlenecks. The uniform simplified his life and gave him one less thing to think about each morning.

Meanwhile, most of us stand in front of an overflowing closet and wonder what to wear. We may try on a shirt that doesn’t fit and then put on a different top—only to find a stain that we didn’t notice the last time we wore it. Soon, we have a pile of clothes on the floor and nothing to wear.

Steve Jobs knew that too many choices lead to decision paralysis. Read more…

5 Marketing Channels to Focus on in 2019

Woman sitting at desk, in front of Apple laptop

Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two keywords — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job. But distributing that content is just as crucial for your marketing success because if no one sees your content, they definitely won’t come. Read more…

Revenge of The Nerds: Facebook is developing human-level AI to Fight Bullying

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Facebook might be taking its bullying problem a lot more seriously than you think. Rather than hire more humans to flag troubling content, it plans on developing AI with human level intelligence to do the job. Read more…

Digital Marketing Weekly: Issue 5

Want a 35% Conversion Rate? Of Course You Do.

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In sales, most professionals say getting prospects 99% of the way towards a purchase is easy, but getting them across the final 1% is the hardest part of the job. Crossing the finish line, just like in a marathon, is extremely challenging. Read more…

SEO The Sh*t Out of Your LinkedIn Profile

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Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization. Read more…

15 of The Best Chrome Extensions For Marketing

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Need more of the best Chrome apps for your social media marketing? Read more…

HubSpot’s 12 Favorite Digital Marketing Tips

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With over four billion internet users globally, and more than 3.4 billion active social media users, it stands to reason digital marketing is vital for reaching a larger audience than you could through traditional methods alone.Read more…

Podcast Ads: The Next Frontier?

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Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This figure accounts for 4.5 percent of global audio ad spending, up from 1.9 percent in 2018. Read more…